MAM
Pidilite Industries CMO Vivek Sharma moves on
Mumbai: Pidilite Industries CMO Vivek Sharma has decided to part ways with the company, after a seven-year long stint.
Sharma took to LinkedIn to announce his decision, saying that his bond with Pidilite will last forever. “I have had fulfilling, learning and fun filled years at Pidilite and I want to express gratitude to my seniors, colleagues – present and past and the agency partners. To sharpen business building approach, brand creation, innovation and skills to navigate in the VUCA world, Pidilite is the place,” he wrote.
Sharma has been a part of the industry for last 25 years and boasts a unique knowledge of business and brand development experience across FMCG, healthcare, lighting and consumer durables encompassing B2C, B2B and B2G. He had joined Pidilite in January 2015.
As Pidilite CMO, he was responsible for the corporate brand marketing planning and implementation across businesses, marketing talent management. Over the years, he also ensured continuous improvement in marketing processes like innovation and new product launch at the company.
In his 25-year long career, Sharma has been associated with companies such as Philips, MIRC Electronics, Ogilvy Advertising and Cadbury Kraft (now Mondelez).
His next move is still unknown.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
