MAM
Pidilite Industries CMO Vivek Sharma moves on
Mumbai: Pidilite Industries CMO Vivek Sharma has decided to part ways with the company, after a seven-year long stint.
Sharma took to LinkedIn to announce his decision, saying that his bond with Pidilite will last forever. “I have had fulfilling, learning and fun filled years at Pidilite and I want to express gratitude to my seniors, colleagues – present and past and the agency partners. To sharpen business building approach, brand creation, innovation and skills to navigate in the VUCA world, Pidilite is the place,” he wrote.
Sharma has been a part of the industry for last 25 years and boasts a unique knowledge of business and brand development experience across FMCG, healthcare, lighting and consumer durables encompassing B2C, B2B and B2G. He had joined Pidilite in January 2015.
As Pidilite CMO, he was responsible for the corporate brand marketing planning and implementation across businesses, marketing talent management. Over the years, he also ensured continuous improvement in marketing processes like innovation and new product launch at the company.
In his 25-year long career, Sharma has been associated with companies such as Philips, MIRC Electronics, Ogilvy Advertising and Cadbury Kraft (now Mondelez).
His next move is still unknown.
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Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
