MAM
Pidilite appoints Madison as its media AOR
MUMBAI: Madison Media has won the media duties of Pidilite Industries. The account size is pegged at Rs 500 million.
Madison Media chairman and managing director Sam Balsara confirmed the news to Indiantelevision.com.
“We have won the Pidilite account, ” he said.
Mediaedge:cia (MEC) was the incumbent agency. There was no multi-agency pitch involved.
The creative mandate of Pidilite Industries will still remain with Ogilvy.
Pidilite Industries specialises in adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials and industrial adhesives. Its major brands include Fevicol, Fevikwik, Dr Fixit, M-Seal and Hobby Ideas, among others.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
