Brands
Pidge hires Arpit Bansal to sharpen brand and fuel growth
NEW DELHI: Pidge is tightening its brand engine. The technology-led logistics and fulfilment platform has appointed Arpit Bansal as head of marketing, signalling a sharper push on growth, trust and category leadership as it scales across India’s fast-moving last-mile economy.
Bansal will own the full marketing mandate — from brand strategy and category positioning to product communication and demand generation — at a moment when Pidge is expanding its technology stack, entering new categories and courting larger enterprise clients.
With more than 12 years of experience across fintech, mobility, digital payments and enterprise solutions, Bansal has held senior marketing roles at Escorts, Sterlite Power, Evalueserve and Paytm. His track record spans digital-first growth, large-scale integrated campaigns and building consumer trust in complex, high-stakes categories.
“Marketing at Pidge is about trust as much as growth”, said Ratnesh Verma, founder and ceo of Pidge. “As we scale our fulfilment network and deepen enterprise partnerships, full-funnel, long-term marketing becomes critical. Arpit brings strategic clarity, data-led thinking and a strong grasp of consumer behaviour — exactly what we need for the next phase”.
Bansal sees the opportunity as a chance to help shape the category. “Pidge is solving some of logistics’ hardest problems with technology, transparency and reliability”, he said. “This is a defining moment. My focus will be on building a distinctive brand, integrated marketing engines and narratives that make Pidge one of the most trusted names in Indian logistics”.
The appointment underlines Pidge’s ambition to move beyond scale to stature. As competition intensifies and expectations rise, the company is betting that brand credibility — backed by technology — will be its sharpest differentiator.
In India’s crowded logistics race, Pidge is not just delivering parcels. It is delivering a point of view — faster, smarter and with intent.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
