Brands
Philips partners with Snitch to ‘Steam It Up’
MUMBAI: Showcasing an exciting blend of innovation and style, Philips home appliances, from the house of Versuni India has announced a retail partnership with Snitch, a popular men’s fashion brand, and launched “Steam It Up” — an exceptional in-store experience blending modern fashion with smart garment care. The collaboration aims to engage the audience across 12 Snitch stores in Bangalore, Mumbai, Delhi-NCR, Jaipur, and Ahmedabad.
As the official Garment Care Partner for Snitch, Philips home appliances brings its innovation-led STH5000 Garment Steamer range into the lifestyle space. Known for its vibrant colors, sleek design and travel-friendly body, the garment steamer is designed for today’s fashion-forward generation— aligning perfectly with the high-energy, expressive aesthetics that define Snitch.
Extending an engaging and value-added customer experience, the activation makes Snitch’s walk-in customers experience Philips’ latest range of handheld garment steamers—a product designed to make daily fashion care easier, quicker, and more effective.
The campaign kicks off with a pan India activation across Snitch stores, including select in-store setups where customers can design Snitch outfit looks, steam them up with the Philips STH5000 garment steamer, and post their styled photos on social media to participate in an exciting daily contest. Every day, one lucky winner will receive a Philips garment steamer and Snitch’s exclusive fragrance set.
“We wanted to create an experience that seamlessly weaves garment care into the fashion narrative. The Philips garment steamer is the perfect everyday solution for your garment care needs. This partnership with Snitch is a celebration of individuality, functionality and style—values that deeply resonate with today’s Gen Z audience,” said Versuni India CMO Pooja Baid.
Philips home appliances and Snitch are working together to create a unified consumer experience – covering everything from high-tempo fashion to effective garment care. This is the beginning of a long-term strategic partnership that will engage a new-age consumer relating to style, utility, and lifestyle. It combines the legacy retail expertise of Philips with the new-age content driven retail expertise that Snitch offers.
“At Snitch, we’re always looking to create engaging in-store experiences that go beyond shopping. This collaboration with Philips brings together two brands focused on smart, stylish everyday living. It’s our way of adding a little more ease, energy, and excitement to our customers’ fashion journey,” said Snitch founding member and CMO Chetan Siyal.
Brands
Partha Ghosh moves closer to cockpit as Air India adviser to the ceo
Veteran communicator to advise ceo in airline’s transformation
GURGAON: Partha Ghosh is changing seats but staying on the flight deck. The global head of communications at Air India Limited has moved into a new role as adviser to the ceo, reporting directly to Campbell Wilson, as the carrier presses ahead with one of aviation’s most closely watched turnarounds.
The shift follows a bruising yet formative 2 years and 9 months overseeing communications during Air India’s high-speed overhaul under Tata ownership. Ghosh credits a resilient team and frank stakeholder engagement for steadying the narrative through turbulence, from fleet orders to service revamps. He has handed the corporate communications baton to Senjam Raj Sekhar, wishing the team well for its “next chapter”.
Few advisers arrive with a newsroom spine. Ghosh brings three decades in media and corporate communications, including a long run at Samsung Electronics leading corporate communications and csr across India and Southwest Asia.
Before crossing to the corporate side, he cut his teeth in journalism at The Economic Times, where he served as senior editor, launched editions, built verticals and interviewed heavyweights including PM Narendra Modi and Pranab Mukherjee. Stints at Business Standard, Hindu Business Line, The Telegraph and India Today Group rounded out a career that mixed reporting grit with editorial leadership.
For Air India, the appointment signals a premium on strategy and judgement as much as messaging. For Ghosh, it is a return to what seasoned editors do best—advising the person in charge when the stakes are high and the clock is ticking.
The journey, as he puts it, continues. In aviation and reputation alike, altitude is never held for long; it is constantly won.
