Ad Campaigns
Philips launches a digital campaign #StyleThatSpeaksForYou
Philips India today launches a digital campaign #StyleThatSpeaksForYou, with the purpose to re-ignite woman’s love for their hair and need to take care of them. The genesis of this campaign is from a simple observational insight that women use their hair to express themselves in small ways every day.
Sharing a brief concept note and details of the campaign below for your reference.
Hair has a language of its own, a language the world understands. Women use their hair as an extension to express their myriad moods and expressions. Often, this is a more effective way of getting the point across than using words themselves. Hair holds a special place in a women’s lives, and why caring for their hair is important – irrespective of the circumstance. The campaign #StyleThatSpeaksForYou, puts into focus the importance of how hair is an important tool to express oneself and therefore they should be cared for and styled – "kyunki baal bolte hain".
Commenting on this new campaign, Gulbahar Taurani, Vice- President, Personal Health, Philips Indian Subcontinent, Philips India says, “Over the years, Philips has put its consumers’ needs first and has introduced innovative solutions that has aided in activation of the magic of beauty. This insight also becomes the genesis for our campaign that resonates with women and their needs to express themselves. This campaign puts into focus the importance of how simple act of hair styling & haircare enable their hair to do the talking with its unique & beautiful silent language.”
To promote the importance of hair care and styling, Philips’ will be launching this campaign across all its social media channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
