MAM
Philips hires O&M to handle consumer lifestyle & lighting biz
MUMBAI: Philips India has appointed Ogilvy & Mather as creative agency for consumer lifestyle and lighting division following a multi-agency pitch.
The incumbent agency was DDB. The shift is a part of global realignment strategy of Philips India.
Confirming the development, Philips India head-marketing and VP-Indian Subcontinent Vivek Sharma said, “We have had a global creative pitch and we are glad to have O&M on board. O&M is global led creative agency and will look after our creatives for the two divisions from 1 January 2012. DDB Health and Lifestyle will continue to handle our healthcare business.”
O&M group president -north and east, Sanjay Thapar added, “Phillips is a significant business for us and we are all excited to partner our client to grow the brand in India. The company has a great culture and we look forward to growing with them.”
Carat looks after the media duties for Philips India.
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
