MAM
PHD makes two Delhi appointments
MUMBAI: PHD India has strengthened its leadership team in Delhi with the appointment of Dipika Bhasin as the new head of Delhi office while Anuj Madan has been elevated to Delhi digital lead.
PHD India CEO Jyoti Kumar Bansal says, “The appointments reflect the growing demands of our clients based in North India and the volume of activity the Delhi office now manages, especially after the Vivo digital account win and the growth in mandates from HP, SC Johnson and other clients. With Dipika’s deep-rooted knowledge of the North India market and how to make brands thrive there, as well as Anuj’s digital prowess, I am confident that we will continue to see more impressive wins come out of our office in Delhi.”
Bhasin brings over 17 years of experience, joining from sister-agency, OMD, where she spent six years and most recently served as vice president for the Delhi office. Prior to joining Omnicom Media Group in 2011, Bhasin developed extensive media experience through roles at Zee Telefilms, Carat and Aircel.
Dipika Bhasin mentions, “PHD has demonstrated impressive growth, having been recognised as Campaign’s Agency of the Year last year and won prominent international and local business in recent years. I am excited to be joining the team and continuing the momentum in Delhi and North India.”
Madan has an experience in transforming digital businesses for brands like Renault, HP India, Samsung, Amex, Lufthansa and Swatch, among others, over the last 12 years. Prior to joining Omnicom Media Group in 2015, Madan served as a business director at Cheil Worldwide and Mindshare, leading the digital business to build brands by driving high performance marketing.
Anuj Madan adds, “It’s been great to have played a part in PHD’s growth journey in Delhi during my role at Omnicom Media Group, with the recent Vivo win a testament to the agency’s superior digital offering in the market. I look forward to working with Vivo and our other clients in North India on raising their digital credentials and driving real business performance for them as a result.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
