Ad Campaigns
Perfect time to invest, says Upstox in new short film
Mumbai: Online investment platform Upstox (also known as RKSV Securities) has launched a short film urging individuals to invest as part of its #StartKarkeDekho campaign.
This Diwali, the brand is asking people to take an auspicious step towards their financial journey and encourages them to invest in their future through a fun, quirky, and celebratory campaign.
The short film shows the main character Akash, a young man facing discouragement every time he takes any decision. The pandit ji he consults only has one thing to say to him – “muhurat sahi nahi hai.” Throughout his whole life, he’s been just about to do something he really wants, but pandit ji doesn’t let him by saying ‘muhurat sahi nahi hai’. It is only when he invests with Upstox, he knows and is confident that #YehMuhuratPerfectHai and does not feel the need for any approval.
EMBED: https://twitter.com/upstox/status/1454410014001565702
Through Akash’s journey, this Diwali, Upstox is urging all individuals to invest and conveys a message that there’s never a wrong time to take the first step towards your financial journey. Additionally, the brand has augmented its platform this Diwali with a suite of new features and intuitive design, is promising to make investments all the easier and effortless.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
