MAM
Percept restructures; gets Shiv Sethuraman as CEO
MUMBAI: Percept has gone ahead to consolidate its diverse strategic business units to a single holistic entity called Percept One. The agency currently stands at having revenues of worth Rs 1,250 million. Along with this the agency has also appointed Shiv Sethuraman as CEO of Percept One, with effect from 14 July, 2014.
He will be responsible for leading business development and integration of all marketing communication (marcom) services, creating opportunities for synergy within and across the marcom businesses of the Percept group, attaining profitability and revenue growth organically and inorganically, as also paving the roadmap for the overall marcom business of the Percept group. Sethuraman has a challenging mandate of driving a 30 per cent year-on-year growth with a target of achieving revenues worth Rs 2,750 million by 2017.
Previously, the marketing communications services business of Percept spanned three separate verticals, namely creative services, media services and other marcom services. The creative services vertical encompassed advertising, brand marketing consultancy and communications, corporate identity, strategy, creative, design and packaging and integrated marketing communication consultancy services.
The media services vertical spanned media planning and buying, out-of-home media, retail media, rural media and digital media. The third vertical included a host of services including experiential marketing, sports management and marketing, incentives, conferences and exhibitions management, event management and marketing, celebrity endorsements and talent management, entertainment branding and marketing, branded entertainment, brand activations and promotions, public and media relations and social media marketing.
Sethuraman has had a remarkable two decade long career in the media and communications domain. He has handled dynamic portfolios spanning global brand development and business acquisition and served as country head in Europe and also in India.
Prior to joining Percept, Sethuraman was associated with TBWA, India in the role of CEO and personally led the Nissan, Adidas and infrastructure/realty cluster within the agency. He kick-started his advertising career with Ogilvy where he cut his teeth on many of the key clients of the agency such as Cadbury, Castrol, Unilever and Shell amongst others. He moved to Ogilvy, Paris in 2001 as global business director and was later elevated to the position of MD, Ogilvy & Mather, Paris where he acquired large global and regional accounts such as Louis Vuitton, Coca Cola – Europe and Europcar and also managed several businesses including IBM, Unilever and Nestle.
Sethuraman said, “Percept has been a pioneer in the entertainment, media and communications space and has set many benchmarks over the decades. With the creation of Percept One we are now bringing together the very successful individual businesses to create an integrated entity. This entity is already 700 people strong and has over Rs 1250 million in revenue, making it one of the leading companies in its space. The mandate and the challenge is to use this size and scale to propel us to a faster growth trajectory. I look forward to working closely with the team at Percept to ensure that Percept One reaches its goals.”
“We strongly believe that Shiv will be able to provide the leadership that Percept One needs to become a strong unified marcom service. His global leadership experience and brand experience will help us achieve the scale and growth targets we have set for ourselves,” added Percept director Ajay Upadhyay.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
