MAM
Pepsi’s new drink to feature in TVCs around World Cup
MUMBAI: Mountain Dew, the neon coloured citrus tinged carbonated drink that Pepsi launched in Mumbai on Thurday, will feature prominently in the television commercials the company plans to unleash on television in the next month.
 PepsiCo India Holdings chairman Rajeev Bakshi |
PepsiCo Holdings India chairman Rajeev Bakshi, who was in the city to launch the ‘third largest soft drink brand in the US’ , however, refused to be drawn into the details of promotions likely to be launched on and offline around the World Cup, saying it was ‘too early’ for revealing the presenting sponsor’s gameplan.
As part of ground promotions, Pepsi announced a tie up with kids’ channel Nickelodeon and MAX that would select six children to lead the Indian cricket team onto the field during the World Cup. Pepsi officials present at today’s launch said that a slew of similar promotions would be announced in the next fortnight.
While TVCs during the World Cup are bound to remain thematic, advertising after the cricket fever subsides will focus on the drink’s overseas integral association with alternative sport. Currently, HTA has devised (with some aid from its sister agencies in other countries) three 30 second spots that have been classified in two categories – Posers and Cheetah. The first revolves around four much traveled cool dudes who embody attitude and who face a moment of reckoning when they realize they have not really ‘been there, done that’ till they have ‘done the Dew’.
The second TVC has the foursome now firmly hooked to the energy of Dew, raising their adventurism a few notches higher by matching the stride of a cheetah to snatch a Dew from the sprinting cat.
PepsiCo ad agency JWT has taken the ‘youth and action’ message spawned initially by global ad agency BBDO and plans to roll out a high voltage multi media communication package, identifying with high energy outdoor activities, popular with teens. The spots, conceptualised by JWT, have been made by filmmaker Kunal Shivdasani and shot at various locations in Mumbai like Film City, Lonavala and the Borivili National Park, the stills shot by well known photographer Atul Kasbekar.
Officials admit that the focus of the drink will remain the urban youth, the rural consumer is still a distant target for Mountain Dew. The national rollout, according to Bakshi is however slated to take place by 6 February. Before Mumbai, Mountain Dew was launched in Goa on 22 December, to cash in on the New Year frenzy in the coastal state. According to officials, research agency IMRB was employed to assess the target consumer and the age bands that would identify with the drink.
Pepsi also roped in two of the most popular ambassadors of Mountain Dew abroad, 23 year old Fabiola Da Silva of Brazil, the top female in the field of aggressive inline professionals and 24 year old Chad Kagy of the US, the world’s top BMX competitor, both of whom were present on Thursday at the Radio Club.
PepsiCo is set to roll out an innovative ground communication package including specially designed Mountain Dew cars that will hit the roads in key cities, and fun games like ‘Dew Velcro’, ‘Dew Twin Peaks’ and ‘Bungee Running’ which will be installed at popular youth hangouts in cities and towns to build up the excitement.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
