The actor's charisma translated seamlessly from cinema to TV commercials
American couch potatoes poised to shop without getting up,and advertisers are taking notice
Better known as Anita Hassnandani's husband, he is about to launch a series using seven AI tools
Indian advertisers are relying on media-led brand building to reap long term benefits.
Many mainline or legacy agencies will have to brace themselves for the slump that is yet to come.
