MAM
Pepsi’s new campaign brings Chris Gayle and Priyanka Chopra together
MUMBAI: Pepsi has launched a new leg of its ‘Oh Yes Abhi‘ campaign with Chris Gayle and Priyanka Chopra.
The new ad takes forward the insight of fans supporting multiple teams and the creative theme is, ‘Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi Oh Yes Abhi!‘
The concept of the television commercial is credited to Taproot India.
The ad film is produced by Corcoise Films while Prasoon Pandey has directed it.
PepsiCo India senior director – marketing (Colas, Juices & Hydration) Homi Battiwalla said, “Our marketing and activation plans launched around the Pepsi IPL have received an excellent response from consumers and the excitement is only slated to build further as the tournament progresses. The second leg of our on-air campaign featuring Chris Gayle and Priyanka Chopra takes forward the insight of fans‘ multiple team loyalties and presents it with an irreverent Pepsi twist. We have brought together two of the brightest stars from Bollywood and cricket in this film and are confident that the consumers will enjoy it”.
In the new Pepsi IPL commercial Gayle manages to convince Chopra, a Chennai Super Kings (CSK) fan, to support his team but with a little help from Pepsi. Chopra plays an over-the-top spiritual diva in the commercial who leads her followers to pray for CSK win but ends up supporting Royal Challengers Bangalore (RCB) due to the Gayle-effect and the irrepressible temptation of a chilled Pepsi.
The brand is also launching ‘The Pepsi World App‘, a mobile application available across android and IOS devices which gives the user access to live social feeds, lets them play games to win access to the Pepsi VIP Box and also allows them to download wallpapers/ringtones.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
