MAM
PepsiCo takes Parle Agro to court over ‘For the Bold’ tagline
Mumbai: PepsiCo India has filed a trademark violation case against Mumbai-based beverages major Parle Agro over the use of the tagline- ‘For The Bold’ by the latter for the beverage B Fizz launched last year.
The US beverage and packaged food company moved the Delhi high court earlier this month claiming a trademark infringement with the multinational, arguing in its petition that ‘For The Bold’ was a registered trademark of its Doritos chips brand globally, which Parle Agro used for its ‘B-Fizz’ beverage.
PepsiCo pleaded with the court to restrain the Mumbai-based beverages company from “infringement, passing-off, dilution, and unfair trade competition”. The court directed Parle Agro to file a written response in a month while fixing the next date of hearing on 16 July.
PepsiCo India has also sought Rs two crore in damages and a permanent injunction against the Frooti & Appy Fizz brands from using the cited tagline, alleging it would result in a “violation of the statutory and exclusive proprietary rights of the PepsiCo”. It has also sought an order for delivery of “destruction of all products including bottles, cans, packing material, stationery, carry bags, price stickers, visiting cards, billboards, brochures, promotional material, point of sale material, letterheads, cash memos, signboards, signposts, leaflets, cartons or any other items of whatsoever description and nature, bearing the expression/ tagline ‘For The Bold’”.
The maker of Frooti & Appy Fizz had launched the malt-based B-Fizz carbonated soft drink last October, in a fresh attempt to grab a larger market share in the fizzy beverages category. The fizzy drink is being promoted by Priyanka Chopra Jonas and Jr NTR in South Indian markets. Cans and bottles of the beverage come with taglines “Be the Fizz! For the Bold!” and “Positioned as a drink for the Bold, B-Fizz presents a unique, bold, and invigorating taste profile,” the company had stated at the time.
On the other hand, the New York-based giant has used “For The Bold’ as a tagline for its tortilla chips brand Doritos since 2013. According to PepsiCo, Doritos is a $1-billion-plus flagship brand that is one of the fastest-growing snack brands in the snacks and beverage major’s portfolio. In 2017, the company announced that it is producing Doritos in India at its snacks manufacturing facility in Kolkata.
Meanwhile, both the parties involved declined to comment on the matter saying the case was sub judice.
MAM
Kenneth Roman, former Ogilvy CEO and ad industry veteran, passes away at 95
Longtime Ogilvy & Mather leader and David Ogilvy biographer leaves lasting legacy
NEW YORK: Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden era, has passed away at the age of 95. He died on 22 April 2026 at his home in Manhattan.
Roman spent more than two decades at Ogilvy, joining in 1963 as an account executive and steadily rising through the ranks to lead the agency as chairman and CEO from 1985 to 1989. His tenure coincided with a pivotal period in the company’s history, including its acquisition by WPP.
Beyond the boardroom, Roman was widely respected as the definitive chronicler of the agency’s founder, David Ogilvy. His biography, The King of Madison Avenue, remains one of the most authoritative accounts of modern advertising’s evolution. He also co-authored influential titles such as How to Advertise and Writing That Works, both regarded as essential reading in the industry.
In a tribute, Ogilvy described Roman as a “quietly determined” leader and a lifelong custodian of the agency’s culture. Even after retirement, he remained closely connected to the firm, contributing articles, mentoring talent and serving as a trusted voice on its history and values.
Colleagues remember him not just for his leadership, but for his generosity and commitment to the craft of writing and storytelling. His presence at industry events and continued engagement with the Ogilvy community reflected a career that never quite slowed down.
Roman’s passing marks the end of an era for the original Madison Avenue generation. He leaves behind a legacy shaped by leadership, authorship and an enduring belief in the power of ideas and people.
