Brands
PepsiCo India sparks a surge of energy with the launch of Sting Blue Current
Mumbai: PepsiCo India’s brand, Sting is all set to electrify consumers across India with the launch of its limited-edition flavour, Sting Blue Current, a captivating new addition to its Sting Energy lineup. The launch of Sting® Blue Current is accompanied by a quirky new brand campaign that reaffirms Sting’s mantra of electrifying energy with, ‘Sting Blue Current, Kamaal ka Current’ tagline – inviting consumers to experience the exhilaration of Sting Blue Current firsthand.
The film starts with a young couple sitting under a star – lit sky. The girl hopes to see a shooting star to share her secret wish. The boy, in his quirky Sting style, decides to jolt himself up by getting a bolt of energy as he takes a sip of the new Sting Blue Current. He creatively turns himself into a shooting star as the girl closes her eyes to make her wish. The film concludes with an electrifying note, echoing the brand’s tagline ‘Sting Blue Current, Kamaal ka Current’, igniting a sense of possibilities through Sting Blue Current’s ‘Can-Do’ energy.
Speaking about the launch of Sting Blue Current and the new campaign, PepsiCo India associate director – energy & hydration Ankit Agarwal said, “Over the past few years, Sting has carved a special place in the hearts of consumers across India. Building on the love we have received in the Indian market, we’re adding Sting Blue Current to the line-up, a new variant that gives consumers the choice to experience Sting energy with a refreshing new flavour. Sting Blue Current embodies our brand’s core of energizing consumers and represents our commitment to giving our audiences an electrifying boost, all while staying faithful to the brand they’ve grown to adore.”
The new Sting Blue Current TVC will be amplified through a 360-degree campaign across television, digital, outdoor, and social media.
Sting Blue Current is available at Rs 20 at 200 ml in single serve packs across India. Sting’s red flavor will continue to be available in small single serve packs in 200ml and 250ml and multi serve pack of 500 ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
