Ad Campaigns
Pepsi gives today’s generation its defining anthem
Mumbai : Put on your dancing shoes, set your SWAG LEVEL high as the sensational HAR GHOONT MEIN SWAG ANTHEM is here to rock your next party.
PEPSI® is all set to celebrate the spirit of the new generation with a PEPPY, FOOT-TAPPING NEW SONG this summer. Part of the brand’s HAR GHOONT MEIN SWAG campaign, the anthem features THREE OF THE BIGGEST MILLENNIAL ICONS OF TODAY – DISHA PATANI, TIGER SHROFF AND BADSHAH. Choreographed by the inimitable AHMED KHAN, the Har Ghoont Mein Swag anthem will give today’s generation a soundtrack that defines their life and times. The anthem is a part of Pepsi’s 2019 campaign and follows the successful Har Ghoont Mein Swag TVC.
The anthem was launched at a STAR STUDDED EVENT at Mumbai’s iconic PVR JUHU. Tiger Shroff and Disha Patani set the stage ablaze as they grooved to Badshah’s beats.
Speaking about the song, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “Pepsi has always had a close connection with music, and has worked with the most iconic superstars to create powerful pieces of culture around the world. This summer, it’s bringing that same magic alive here – creating an anthem for India’s super confidence, it’s unshakeable self-belief, it’s unassailable SWAG. With Badshah dropping the bass on our baseline #HarGhoontMeinSwag, Disha Patani and Tiger Shroff burning up the screen with their dance moves, and Bollywood heavy hitter Ahmed Khan directing the video, we’re hoping to have India singing the song right back at us.”
Disha Patani said, “Everything about Pepsi’s Har Ghoont Mein Swag reflects the cool attitude and Swag of the youth. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I can honestly say I have never enjoyed shooting for a song so much in my life. I hope people enjoy watching the song as much as I have enjoyed performing for it!”
Sharing his excitement on the Har Ghoont Mein Swag anthem, Tiger Shroff said, “I am confident that Pepsi’s Har Ghoont Mein Swag anthem is going to be the next chartbuster. It is a supercool dance number that perfectly defines today’s generation – its uninhibited, confident and full of swag. I can’t wait to showcase the magic which Badshah, Disha, Ahmed and I have created together with Pepsi”
Badshah echoed his thoughts and said, “I am thrilled to be continuing my association with Pepsi. This year, we have built on Pepsi’s philosophy of self-belief and are celebrating the self-confidence of India’s youth through our new song. At the core of it, ‘Har Ghoont Mein Swag’ is a party anthem that is going to set the dance floors on fire throughout the country. It was a lot of fun performing with Tiger Shroff and Disha Patani and I am confident that our fans will love watching us groove to the anthem.”
Director of the music video, Ahmed Khan said, “Har Ghoont Mein Swag is exactly what it sets out to be – a youth anthem. Today’s new generation is armed with self-belief and Swag, they’re effortlessly cool and don’t hesitate to stand up for what they believe in. We have showcased this very attitude in the music video. I had an absolute blast working with Disha, Tiger and Badshah and that fun translates on screen. Stay tuned, Har Ghoont Mein Swag is all set to rock India.”
The anthem that is released by Bhushan Kumar, Chairman and Managing Director, T-Series, said, “T-Series has always been a pioneer in music creation and distribution in India. We have always innovated and tried to give audiences exposure to different kinds of music. Har Ghoont Mein Swag is a one-of-its-kind launch. It’s an anthem which will define an entire generation and give a new meaning to the word swag.”
Har Ghoont Mein Swag launched on 7th April and will be released by T-Series. The song is available for streaming on YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime Music, Spotify, Wynk, iTunes, Apple Music. The anthem will be played across clubs and bars by DJ’s across the country this summer.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
