MAM
Pepperfry names Shubbam Sharrma as new chief growth officer
Mumbai: Pepperfry, India’s e-commerce furniture and home decor platform, has appointed Shubbam Sharrma as chief growth officer, marking a significant step in the brand’s journey to redefine growth. With over 17 years of expertise across retail, e-commerce, and omnichannel ventures, Sharrma is set to lead Pepperfry’s strategic expansion, focus on customer acquisition, and boost operational efficiency.
In his role as CGO, Sharrma will expand Pepperfry’s presence in the home categories, launch new product segments, and elevate B2B growth through initiatives like the multi-tiered channel partner program and partnerships with Horeca and corporate clients. His proven track record in driving transformative growth makes him a valuable addition to Pepperfry’s leadership team.
Welcoming Sharrma aboard, Pepperfry co-founder & CEO, Ashish Shah said, “We are delighted to welcome Shubbam to the Pepperfry family. His extensive experience in driving growth in retail, coupled with his deep understanding of the consumer landscape, makes him the ideal leader to spearhead our next phase of expansion. We are confident that Shubbam’s vision and expertise will be instrumental in solidifying Pepperfry’s position as the undisputed leader in the furniture, mattress and home décor market.”
Expressing his excitement, Sharrma said, “I’m thrilled to be part of Pepperfry during this exciting phase of its growth journey. For anyone looking to buy furniture, Pepperfry has become the go-to destination. Our aim would be to further enhance this segment with tech-driven innovation and omnichannel integration to complete more and more customer journeys and make the business funnel more efficient. By fostering content and community engagement, we will democratize access for D2C entrepreneurs, helping to bring the best curated collections to our customers”.
Sharrma added, “Our vision is to blend new-age and legacy brands, creating a one-stop destination for all things home—truly the best of both worlds. Furthermore, we see immense potential in the B2B segment, particularly in building a curated platform for architects and interior designers to meet their discerning clients’ needs. As any B2B client setting up a workspace requires extensive furniture and decor, we are committed to developing efficient channels to serve this segment effectively. Together, we will set new benchmarks for customer-centricity, operational excellence and innovation.”
Prior to Pepperfry, Sharrma was chief business officer at ImpactGuru, where he drove multi-city growth and optimised operations, marketing, and HR processes. He played a pivotal role in CarDekho’s success in the used car retail space and has consulting experience with KSA Technopak and RedSeer, advising on digital transformation and growth strategies.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
