Ad Campaigns
Pepperfry launches Diwali campaign with Kareena Kapoor Khan & Saif Ali Khan
Mumbai: Furniture and home products marketplace Pepperfry has onboarded Kareena Kapoor Khan and Saif Ali Khan as its first-ever brand ambassadors. The star couple features in the brand’s new Diwali campaign that aims to showcase how great furniture can bring about a change in people’s lives.
In the fun yet relatable brand film conceptualised by Upward Fall films, Saif and Kareena play a couple that is on the verge of taking their relationship to the next level of commitment, except with a few twists. While Saif proposes, Kareena is not ready to accept because their apartment is suitable for a bachelor’s pad and not for a family. Enters the furniture brand to the rescue and wins the hearts of the most demanding patrons.
“We are delighted to have Kareena and Saif on the Pepperfry team. They are a perfect personification of the brand’s attributes. As we kick start this association with our most significant campaign of the year, I am confident that our new brand ambassadors will further strengthen the brand’s position amongst consumers,” said Pepperfry chief marketing officer & business head Kashyap Vadapalli.
“Through our Diwali campaign, we highlight that the right furniture can help build your dream homes, and we are the best enablers for it,” he added.
Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms, and OOH.
On the new brand association, Kareena said, “My home is my world. Pepperfry’s wide range and designs open the door to help create beautiful homes. We connect with the brand and are thrilled to be a part of their journey.”
“Pepperfry feels like home already. The collections on Pepperfry are stylish and aspirational. The brand is an expert on everything furniture,” said Saif Ali Khan.
This Diwali campaign will be present on the T20 World Cup Live matches on Hotstar, La Liga & ATP Tennis on Voot, and UEFA Champions League on Sony Liv. Advertisements will run on popular shows like “Big Picture,” “Bigg Boss,” “KBC,” “Kapil Sharma Show” to target the brand’s TG. In addition, the DVC will air on all the major video and social platforms, the brand stated.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
