Brands
Pebble announces Vienna and Vama – Smart bling for women
Mumbai: With the onset of the season of love, India’s fastest growing smartwatch brand Pebble has announced two glamorousand smart timepieces – Vama and Vienna – crafted as an ode to the modern Indian women. While Pebble Vienna embodies an ultra-premium style with a brilliant diamond cut, Pebble Vama personifies elegance & glamour in a curvy metallic dial. This collection was unveiled by actress Bhumi Pednekar, an epitome of what the collection manifests – style and substance. Vienna dons a 1.27” HD display & metallic mash straps in different hues, whereas Vama comes with AMOLED always-on display and choice of silicone and mesh straps.
“Our new launches are designed for the modern-day women and we think of these watches as ‘Smart Bling for Women’. Both Vienna and Vama are designed in accordance with the lifestyle needs & aspirations of women who do not shy away from flaunting their fashion statement on their wrists. The perfect accessory for any ensemble, be it with your favourite black dress or a traditional wedding season attire, we dedicate these timepieces to the might of modern Indian women. Besides, Vama and Vienna also make the perfect gifting option this Valentine’s Day,” said Pebble co-founder Komal Agarwal.
Echoing her sentiments, Mensa Brands Founder & CEO Ananth Narayanan added, “Pebble has since its inception been catering to all segments of the young & new India. As a brand, we salute women power and firmly believe that all their lifestyle aspirations must be catered to. Our product portfolio diversification is an earnest attempt in this direction.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
