Brands
Paytm spreads its O2O reach with same day delivery for an unmatched user experience
MUMBAI: Taking its pioneering Online to Offline program steps ahead, Paytm, the largest mobile commerce and payment platform has announced to offer same day delivery on products in 20 cities. The company has begun with the deliveries with locally based commerce and will further add more categories to it. Currently, the same day delivery is available on large appliances, mobiles and is already active on the platform. Over INR 20 crore worth of orders in a month are shipped the same day to the customers.
Sellers themselves provide the delivery and installation service while Paytm enables them by training on how to manage online customer expectations and experience.
Paytm has over 1.2 lakh sellers on their platform out of which over 3000 are sellers who specialize in shipping large appliances locally. Paytm is aiming to add 10,000 more sellers in 50 top cities to spread the reach of O2O commerce further.
Paytm vice president Sudhanshu Gupta said, “Paytm is the pioneer of O2O and with same day delivery and installation managed by sellers being added to the arsenal we are able to cover a critical category of large appliances which cannot be shipped by traditional warehousing models.”
Paytm enables consumers to check whether products are available to from nearby sellers who can ship and service the orders. The consumers have to pay a nominal amount to avail the same day shipping and installation services.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
