Brands
Paytm moves aggressively into movie ticketing
MUMBAI: Paytm reported more than a lakh movie tickets, reflecting the huge potential of the online movie ticketing industry in India. This significant milestone has been crossed by Paytm within four months of launch of the movie ticketing business. In a massive effort to encourage digital payments in India, the company’s foray into the entertainment space has been warmly welcomed by the movie industry across the value chain comprising exhibitors, distributors and production houses. Leveraging Paytm’s existing ecosystem of over 130 million users, Paytm has set itself aggressive numbers in the months ahead.
One of the key reasons for the significant initial success of Paytm in the movie-ticketing domain has been the Pan India availability of movie screens on its platform. Currently, Paytm has over 2250 screens for which tickets can be booked online. This number will increase to 3000 screens in the coming months. Paytm’s list of tie-ups in the movie industry includes PVR, Cinepolis, Inox, Wave, Miraj, MovieTime, Gold Cinemas and multiple other chains & single screen theatres.
Speaking on this, Paytm VP Renu Setti said, “In just about four months since the launch of movie ticketing, Paytm is well on its way to become the country’s favorite mode of booking movie tickets. We are very pleased at the encouraging response to our efforts to serve the millions of movie lovers in India. Paytm will also bring offline single screens on its platform over a period of time. This will take the reach of Paytm deeper and further in this space, and also aid the theater owners in filling up seats.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
