MAM
Paytm Ads launches 2023 Festive Wallet Outlook: Indian digital spending trends
Mumbai: One97 Communications Ltd (OCL) which owns the brand Paytm, India’s leading payments and financial services company and the pioneer of QR, mobile payments and Soundbox, today launched a report titled “India’s Festive Wallet Outlook 2023” by Paytm Ads at ET Martequity Summit 2023. Based on a survey commissioned through Redseer Consulting, the report highlights the festive spending trends across various categories and the growth of digital spending across payment platforms.
India’s Festive Wallet Outlook 2023 states cashless transactions have gained prominence (lower cash-on-delivery transactions) within online sales during festive seasons, with ~75 per cent of consumers opting for digital payment methods for online shopping. Mobile payments are anticipated to emerge as the primary payment method across all product categories during the upcoming festive season.
With a growing consumer preference for mobile transactions, businesses are digitising their payment options. Approximately 60 per cent of all merchants and small-business owners accept e-payments enabled by the rapid deployment of Paytm-pioneered QR codes and Soundbox devices as of June 2023.
As per the Redseer survey, Paytm boosts brand awareness threefold among users, outshining other payment platforms. The report highlights Paytm’s seamless integration into daily routines for bill payments, subscriptions, and digital services. It has become a vibrant brand discovery and consideration platform, linking users with relevant products during festivities.
Paytm SVP Praveen Sharma said, “With almost 75 per cent of consumers opting for mobile payments during festive shopping, it enables marketers to convey messages that deeply connect on an individual level. Paytm has emerged as a dynamic brand discovery platform with its large user base, playing a pivotal role in connecting users with brands and products during this celebratory period. With its advanced targeting and innovative ad formats, Paytm Ads has successfully created meaningful customer interactions along the path to purchase.”
Paytm has facilitated seamless transactions and empowered users to embrace digital spending during festive seasons. The company’s FY23 Gross Merchandise Value (GMV) from Commerce Business, which includes travel, movie, entertainment ticketing, deals and gift vouchers, grew 63 per cent YoY. Total Gross Merchandise Value (GMV) processed through Paytm in the 2022 festive months increased by 40 per cent, along with an 85 per cent rise in transactions. The company’s monthly transacting users for July stood at 9.3 cr. Paytm witnessed a 31 per cent YoY growth in active users during the last festive season.
The report has profiled success stories of various brands, including MyGlamm and the Singapore Tourism Board, that have effectively leveraged Paytm Ads for their marketing campaigns. By harnessing the power of digital transactions, over 400 brands have enhanced engagement, boosted sales, and fostered lasting relationships with their customer base. Paytm Ads has disrupted the conventional offerings of various ad tech platforms through innovative ad solutions and precise targeting, emerging as one of India’s leading advertising platforms.
Click here to download the complete report.
https://marketing.ads.paytm.com/report-indias-festive-wallet-outlook-2023
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
