MAM
Partha Sinha takes charge as The Advertising Club president
Mumbai: Advertising, marketing, and media industry’s apex body – The Advertising Club on Friday announced the managing committee for the current fiscal (FY 2021-2022) at its 67th annual general meeting (AGM). Partha Sinha, president – Response Bennett, Coleman & Co Ltd, has been elected to lead the body.
The office-bearers of The Advertising Club for 2021-22 are Rana Barua (vice president), Shashi Sinha (secretary), Mitrajit Bhattacharya (joint secretary), Dr Bhaskar Das (treasurer). All the members were elected unopposed.
Partho Dasgupta will continue as a member of the managing committee as the immediate past president for the ensuing year, said the organisation in a statement.
The list of managing committee members includes the industry leaders like Punitha Arumugam, Vikram Sakhuja, Ajay Kakar, Debabrata Mukherjee, Rahul Johri, Aditya Swamy, and Pradeep Dwivedi. “The members will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives,” said a statement.
In addition, the list co-opted industry professionals such as Raj Nayak, Sonia Huria, and Sidharth Rao.
The leaders who will continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments are Avinash Pant, Kartik Sharma, Ajay Chandwani, Sapangeet Rajwant, Namrata Tata, Rathi Gangappa, Sabbas Joseph, Sanjay Adesara, Vikas Khanchandani, Malcolm Raphael.
“It’s an honour to be able to serve as the president of The Advertising Club. We have a very powerful management team this year and we want to do some meaningful engagement with the advertising, media, and marketing community,” said Sinha on his appointment. “The last 16 months have been really difficult for the fraternity and we would like to ensure that we work closely with everyone to get some of the mojo back. Our primary focus will remain excellence. We will celebrate excellence, train people to create excellence, and create forums where people can exchange thoughts and ideas around excellence,” he added
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
