MAM
Partha Sinha re-elected as The Advertising Club president
Mumbai: The advertising, marketing and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal at its 68th annual general meeting. Bennett, Coleman & Co., president – response Partha Sinha has been re-elected to lead the body.
“I am honoured to be re-elected as the president of The Advertising Club,” said The Advertising Club president Partha Sinha, speaking about the appointment. “In spite of being extraordinarily challenging, the last 24 months of the pandemic allowed us to innovate and deliver some of the most impactful engagement initiatives.”
“From the first-ever online edition of the Effie awards that created a new benchmark for virtual events and the in-person emvies that was attended by 1,000 media enthusiasts, to raising the bar on Abby’s awards by associating with the One Show and collaborating with the United Nations on Unstereotype Alliance – the team exemplified excellence with each activity. I am thankful to the team we’ve worked with and look forward to working closely with them again to take The Advertising Club to newer heights,” he further added.
The office bearers of The Advertising Club for 2022-2023 are president, Partha Sinha, vice president Rana Barua, secretary Shashi Sinha, joint secretary Mitrajit Bhattacharya and treasurer Dr Bhaskar Das.
Managing committee members include Prasanth Kumar, Vikram Sakhuja, Ajay Kakar, Debabrata Mukherjee, Rahul Johri, Aditya Swamy and Manasi Narasimhan. In addition, the co-opted industry professionals include: Punitha Arumugam, Sonia Huria, and Pradeep Dwivedi
The list of leaders who will continue to bring value to TAC through their expertise and deep understanding of the respective industry segments include Avinash Pant, Raj Nayak, Ajay Chandwani, Sapangeet Rajwant, Namrata Tata, Rathi Gangappa, Sidharth Rao, Alok Lall, Vikas Khanchandani and Malcolm Raphael. Partho Dasgupta will continue as a member of the managing committee as the immediate past president for the ensuing year, it added.
Brands
Chipotle appoints Fernando Machado as chief brand officer
Marketing veteran to lead brand, digital push and global expansion plans
CALIFORNIA: Chipotle Mexican Grill has appointed Fernando Machado as its chief brand officer, effective 1 June, as the company sharpens its focus on brand building and digital-led growth.
The move comes shortly after Chipotle Mexican Grill chief executive officer Scott Boatwright took charge, signalling a renewed push to strengthen the brand’s global positioning and accelerate international expansion.
Most recently, Machado served as operating partner at Garnett Station Partners, where he supported portfolio brands on marketing and growth strategies. Prior to that, he was chief marketing officer at Activision Blizzard, leading campaigns for major gaming franchises.
He has also held senior roles at Restaurant Brands International, working across brands such as Burger King, Popeyes and Tim Hortons, and spent over a decade at Unilever in global brand development roles.
In addition to his corporate experience, Machado is associated with the Cannes Lions International Festival of Creativity as dean of the Brand Marketers Academy, mentoring emerging marketing leaders.
At Chipotle, he will oversee brand strategy, creative direction and digital engagement, aligning marketing efforts with the company’s evolving consumer base and technology-led ambitions.
The appointment highlights Chipotle’s intent to blend strong brand storytelling with digital innovation as it looks to scale its presence in an increasingly competitive global market.
