MAM
Partha Sinha bids adieu to Times Group, gears up for global innings
MUMBAI: Partha Sinha—engineer, brand whisperer, and boardroom charmer—has called time on his high-profile stint at Bennett, Coleman & Co. Ltd. (aka The Times of India Group). Word on the street (and confirmed by Sinha himself) is that he’s moving on to a global giant in an advisory role. But true to form, he’s zipped his lips on the details.
“I will announce where I am headed in the next fortnight or so when my on-boarding process is completed,” Sinha told indiantelevision.com.
Sinha’s departure closes a defining chapter in BCCL’s brand and revenue playbook. Since joining in 2020 as president, response (that’s the revenue engine, in TOI-speak), he led the post-COVID business bounce-back with flair—sharpening monetisation levers, dialling up audience-centricity, and reimagining legacy brands for a digital-first world.
In July 2024, he took on the dual hat of president and chief brand officer, overseeing consumer-facing powerhouses like The Times of India, Economic Times, Femina, and Mirror. His brand play? Bold, contextual, and never shy of a pivot.
A rare crossover of nuclear engineering, Citibank cubicles, and Madison Avenue swagger, Sinha’s career reads like a greatest hits compilation of Indian marketing. An IIT Kharagpur and IIM Ahmedabad alum, he kicked off in nuclear design (yes, really) before finding his groove in the brand world via Citibank. What followed was a series of heavyweight gigs at Ogilvy & Mather, Publicis, BBH, and McCann Worldgroup India—where he wore the vice chairman and MD mantle with style.
At Ogilvy, he helped birth strategic planning as a serious discipline in Indian advertising. BBH and McCann only deepened his rep as a master of merging business metrics with cultural mojo.
So what’s next for the brand sage? For now, he’s staying tight-lipped. But if history’s any clue, it’ll be clever, culture-shifting, and possibly global in scale. An ardent Arsenal fan who loves listening to Hindustani classical music, Partha’s jovial self will be missed at the Old Lady of Boribunder.
Stay tuned. The next episode of the Partha Sinha show promises to be unmissable. Where once again, he will set the corridors alive.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
