MAM
Partha Sinha bids adieu to Times Group, gears up for global innings
MUMBAI: Partha Sinha—engineer, brand whisperer, and boardroom charmer—has called time on his high-profile stint at Bennett, Coleman & Co. Ltd. (aka The Times of India Group). Word on the street (and confirmed by Sinha himself) is that he’s moving on to a global giant in an advisory role. But true to form, he’s zipped his lips on the details.
“I will announce where I am headed in the next fortnight or so when my on-boarding process is completed,” Sinha told indiantelevision.com.
Sinha’s departure closes a defining chapter in BCCL’s brand and revenue playbook. Since joining in 2020 as president, response (that’s the revenue engine, in TOI-speak), he led the post-COVID business bounce-back with flair—sharpening monetisation levers, dialling up audience-centricity, and reimagining legacy brands for a digital-first world.
In July 2024, he took on the dual hat of president and chief brand officer, overseeing consumer-facing powerhouses like The Times of India, Economic Times, Femina, and Mirror. His brand play? Bold, contextual, and never shy of a pivot.
A rare crossover of nuclear engineering, Citibank cubicles, and Madison Avenue swagger, Sinha’s career reads like a greatest hits compilation of Indian marketing. An IIT Kharagpur and IIM Ahmedabad alum, he kicked off in nuclear design (yes, really) before finding his groove in the brand world via Citibank. What followed was a series of heavyweight gigs at Ogilvy & Mather, Publicis, BBH, and McCann Worldgroup India—where he wore the vice chairman and MD mantle with style.
At Ogilvy, he helped birth strategic planning as a serious discipline in Indian advertising. BBH and McCann only deepened his rep as a master of merging business metrics with cultural mojo.
So what’s next for the brand sage? For now, he’s staying tight-lipped. But if history’s any clue, it’ll be clever, culture-shifting, and possibly global in scale. An ardent Arsenal fan who loves listening to Hindustani classical music, Partha’s jovial self will be missed at the Old Lady of Boribunder.
Stay tuned. The next episode of the Partha Sinha show promises to be unmissable. Where once again, he will set the corridors alive.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
