Brands
Parle rules the roost as Britannia bags snack crown in Brand Footprint 2025
MUMBAI: Looks like Parle still has India eating out of its hand. The biscuit-to-snack giant has once again topped the charts as the most chosen in-home FMCG brand, retaining its #1 spot for the 13th year running with a whopping 8,605 million Consumer Reach Points (CRPs), according to Worldpanel by Numerator’s Brand Footprint India 2025. Right on its heels was Britannia at 8,241m CRPs, while dairy heavyweight Amul secured third place with 6,517m CRPs. Clinic Plus held steady at #4, but the real climber was Surf Excel, which finally scrubbed its way into the Top 5 in-home brands with 3,438m CRPs, rising from #8 in 2023 to #5 this year.
Haldiram’s pulled off a masala move, breaking into the Top 10 in-home list for the first time, climbing from #19 in 2023 to #10 this year with 2,513m CRPs. Other standout performers included Balaji, which expanded its rural snack pack reach adding 10 million shoppers ( plus 22 per cent CRP growth), and Godrej Expert Crème, which boosted its shopper base by 15 million (plus 37 per cent CRP growth).
When it comes to out-of-home (OOH) snacking, Britannia kept its crown with 655m CRPs, but it was Balaji that made the biggest crunch, jumping to #2 with 510m CRPs, followed by Haldiram’s (460m), Cadbury (458m), and Parle (299m). Amul also rose to #6, riding a creamy plus 19 per cent CRP growth.
While FMCG brand choices in India grew in 2024, the pace was slower, dragged by a food and beverage sector slowdown. Yet, India continues to outpace global averages: 60:40 odds of growth here, compared to 50:50 worldwide. Interestingly, smaller brands are punching above their weight, showing higher CRP growth, while big players slow down.
“Growth comes from expanding the shopper base, whether through innovation, new formats or deeper rural reach. India remains a vibrant market with challenger brands steadily gaining ground,” said Worldpanel by Numerator MD for South Asia K. Ramakrishnan.
With 414 brands across foods, home care, beauty, beverages and dairy in the study, the 2025 report confirms what Indians have always known whether at home or out, their brand loyalties are built bite by bite.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
