Brands
Parle Agro adds Kesar Badam to Smoodh dairy line-up
The flavoured milk is priced at Rs 10 and Rs 20 and rolls out nationwide
NATIONAL: Parle Agro has expanded its dairy portfolio with the launch of Smoodh Kesar Badam, a new flavoured milk variant under its flagship Smoodh brand.
The product brings together almonds and saffron in a creamy milk base, tapping into one of India’s most familiar flavour profiles. Positioned as an indulgent yet accessible offering, Smoodh Kesar Badam is priced at Rs 10 for 80 ml and Rs 20 for 150 ml, and is aimed at everyday consumption across age groups.
The launch marks a strategic push by Parle Agro to capitalise on rising demand in the flavoured milk segment, where traditional tastes are increasingly being reworked into modern, on-the-go formats. The company said the variant would be available across urban and rural markets through general trade, modern trade, digital platforms and quick commerce channels.
Commenting on the launch, Parle Agro joint managing director and CMO Nadia Chauhan, said the flavour was a natural extension of the brand’s strategy to blend cultural familiarity with contemporary consumption habits. She added that Smoodh continues to focus on making indulgent dairy beverages widely accessible while strengthening its leadership in the category.
The rollout is supported by an integrated marketing campaign spanning out-of-home, digital, social media, influencer partnerships and in-store visibility. Parle Agro said the campaign aims to drive rapid awareness and trial, positioning Smoodh Kesar Badam as a premium yet mass-market choice.
With the addition of Kesar Badam, Smoodh’s flavoured milk portfolio now includes Chocolate, Chocolate Hazelnut, Toffee Caramel and Kesar Badam, alongside the company’s broader dairy play in lassi.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
