MAM
Paritosh Joshi joins India TV as strategist
MUMBAI: News broadcaster India TV has appointed Paritosh Joshi as strategist and will be responsible for its revenue and business development.
Joshi‘s earlier stint was as CEO of Star CJ Network India, a joint venture between Star Group and CJ O Shopping of South Korea. He resigned from the post in April 2012.
In his new role, Joshi will be primarily responsible for optimising and leading the revenue function of India TV‘s existing businesses. He will also look at the company‘s business development for future ventures.
Apart from working with the management at the strategic level, as a mentor Joshi will also actively connect and engage India TV‘s business teams including sales, new media and brand.
India TV MD and CEO Ritu Dhawan said, “Immensely experienced Paritosh will be a tremendous resource in formulating the strategy for our new, ready to roll business plans. While we look forward to his contribution in taking Independent News service to the next level, we feel delighted in welcoming Paritosh on the team. With his outstanding record, we are confident that he will be making most significant contributions in increasing our lead over competition as the most profitable media company.”
Joshi said, “I have had the pleasure of knowing Mr. Rajat Sharma as a senior industry colleague and fellow IBF Board member for the last six years and we have had many lively conversations on the television business. It is from such a conversation earlier this year that the idea of this engagement began. With a solid revenue engine already in place supported by a talented sales team, India TV is poised for even bigger achievements. It is a privilege to be invited to participate in this exciting journey and I look forward to a stimulating, inspiring assignment.”
Joshi has 27 years corporate experience. He has worked in sectors like FMCG ( P&G, ITC , the Maharaja Organisation) and media (Business Standard and STAR, Advertising). He has also worked briefly at Lintas, Commodity Futures and Industrial Perfumery at Quest International.
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
