MAM
Paritosh Joshi is Star India revenue management head
MUMBAI: After months of speculation in the market, Star India has finally appointed a revenue management head in Paritosh Joshi.
This was confirmed to Indiantelevision.com by Star India COO Sameer Nair, to whom Joshi, as president – advertising sales & distribution, will directly be reporting in to.
With this appointment, the two major revenue streams of Star India – ad sales and distribution – will be consolidated under one position. Joshi’s key focus is to work with the current team to develop a long-term sustainable growth strategy for the two revenue streams.
This also means that in the new reporting structure, Kevin Vaz, EVP, advertising sales, Kaushal Dalal, EVP advertising sales planning and Tony D’Silva, EVP will function under Joshi.
Adds Nair, “We are delighted to have Paritosh on board. As the industry leader Star has taken a number of initiatives in the last couple of years to drive revenue growth for the industry in ad sales and distribution. Kevin and Tony have led these initiatives and successfully taken their respective functions to the leadership position in the industry. With the industry poised for rapid growth and our viewership continuing to reach new heights, Paritosh will work with the current team to further enhance our already highly successful operations and to draw the blueprint for the next phase of growth.”
Joshi has over 20 years experience in sales, marketing and general management in companies like ITC, Procter&Gamble, Business Standard, Maharaja and Quest. He is an alumnus from IIM, Ahmedabad.
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
