MAM
Paridhi Bhatiya Moves On from Ogilvy, Joins Pepper Content as National Head – Content, Creative & Strategy
Paridhi Bhatiya created and led Ogilvy’s Content Force for the last five years. She is stepping down from her role on 28th April 2025, marking the end of a powerful chapter and the beginning of an ambitious new one.Known for building high-performing digital teams and culture-first content ecosystems, Paridhi’s departure signals more than a transition—it signals a shift in how brands think about the future of storytelling.
During her time at Ogilvy of nearly more than half a decade, Paridhi scaled a team of digital natives into strategic content architects, delivering some of the agency’s most awarded and culture-shaping campaigns. From creator-led narratives to trend-responsive IPs, her work consistently pushed the boundaries of how content could drive real business and cultural impact.
She now joins Pepper as National Head – Content, Creative & Strategy, where she will drive the platform’s next phase of growth—bridging technology, creativity, and storytelling at scale.
Anirudh Singla, CEO & Co-founder of Pepper Content, said:
“Paridhi brings rare energy—part creator, part strategist, all heart. She has built scalable systems, visionary teams, and cultural relevance at scale. As we build for the future of content, we need leaders who don’t just move with it—but charge toward it. Paridhi is that force, and we’re thrilled to have her steer what comes next.”
On joining Pepper, Paridhi shared:
“Content isn’t just a medium anymore—it’s the marketplace, the movement, the moment. At Pepper, I want to build an ecosystem that isn’t siloed—where content, creativity, and strategy aren’t separate verticals, but one agile, living force. We’ll build systems and people that are multi-skilled, culturally tuned, and ready to lead, not follow. This isn’t just a new role—it’s a new mission.”
About Paridhi Bhatiya:
With 18 years of experience across digital storytelling, brand strategy, and culture-first content creation, Paridhi Bhatiya is a force in the Indian marketing and advertising landscape. She has led high-performing teams at some of the country’s most iconic agencies, most recently heading the Content Force at Ogilvy. Known for her ability to blend creative instinct with strategic thinking, she has shaped award-winning campaigns, built scalable content ecosystems, and nurtured next-gen talent.
Paridhi also teaches digital and AI-led marketing, helping future professionals decode the ever-evolving content economy. Outside the boardroom, she’s an advanced scuba diver and runs a passion-led weekend baking kitchen—proof that creativity doesn’t clock out when the laptop shuts.
She thrives at the intersection of insight, innovation, and influence—making her one of the sharpest minds leading the future of content in India today.
One Liner:
Paridhi Bhatiya is a content strategist, digital marketing educator, scuba diver, and weekend baker—building brands by day, baking dreams by night, and diving deep into both.
Brands
Alphabet Q1 profit jumps 81 per cent as revenue climbs to $109.9 billion
AI-led growth fuels strong gains across Search, Cloud and YouTube
CALIFORNIA: Alphabet Inc. kicked off 2026 with a strong first quarter, reporting an 81 per cent surge in net income to $62.58 billion, powered by robust growth across its core businesses and a sharp acceleration in cloud and AI-driven services.
Revenue rose 22 per cent year-on-year to $109.9 billion, or 19 per cent in constant currency, marking the company’s 11th consecutive quarter of double-digit growth. Operating income increased 30 per cent to $39.7 billion, while operating margin expanded to 36.1 per cent from 34 per cent a year earlier.
Diluted earnings per share climbed 82 per cent to $5.11, reflecting both operational strength and a significant boost from other income, which stood at $37.7 billion, largely driven by unrealised gains on equity investments.
Alphabet Inc. CEO Sundar Pichai said, “2026 is off to a terrific start. Our AI investments and full stack approach are lighting up every part of the business.”
The company’s core Google Services segment generated $89.6 billion in revenue, up 16 per cent year-on-year. Growth was led by a 19 per cent increase in Search and other revenues to $60.4 billion, a 19 per cent rise in subscriptions, platforms and devices to $12.38 billion, and an 11 per cent growth in YouTube ads to $9.88 billion.
Cloud emerged as the standout performer. Google Cloud Platform revenues jumped 63 per cent to $20.03 billion, with operating income rising sharply to $6.6 billion from $2.18 billion a year earlier. The growth was driven by enterprise demand for AI infrastructure and solutions.
Pichai highlighted strong traction in AI, noting that the company’s Gemini models are now processing more than 16 billion tokens per minute, up 60 per cent from the previous quarter. Paid subscriptions across services reached 350 million, while Gemini Enterprise saw a 40 per cent quarter-on-quarter rise in paid monthly active users.
The company also reported that Waymo has crossed 500,000 fully autonomous rides per week, signalling growing momentum in its Other Bets segment, though the unit continued to post a loss of $2.1 billion.
Total costs and expenses increased to $70.2 billion, reflecting higher investments in research, AI infrastructure and talent. Headcount rose to 194,668 employees, up from 185,719 a year earlier.
Alphabet also strengthened its capital strategy, issuing $31.1 billion in senior unsecured notes during the quarter and announcing a 5 per cent increase in its dividend to $0.22 per share, payable in June 2026.
With AI at the centre of its growth engine and cloud demand surging, Alphabet appears to be scaling both innovation and profitability. As its core businesses remain resilient and newer bets gain traction, the company is positioning itself strongly for the next phase of digital and AI-led expansion.
