Brands
Paree Sanitary Pads expands Its premium product Portfolio with “Paree Super Nights”
Mumbai: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare has expanded its premium product portfolio by foraying into the premium nights category with its latest offering Paree Super Nights. The brand recognizes modern Indian women’s needs and offers a solution for young urban women who struggle to rest well during their periods.
Paree Super Nights is a game-changer in the feminine hygiene space. And with this product, the brand aims to further establish and strengthen its presence pan India. Owning the Heavy Flow Champion claim, the product comes in XXL size equipped with unique Double Feathers features which offer 64 per cent Extra Coverage ensuring leakage protection for comfortable and peaceful period nights. This product addresses period night challenges – leakage & staining worries, discomfort, and disrupted sleep with precision, promising unparalleled overnight protection.
Soothe Healthcare founder & CEO Sahil Dharia said, “Paree Sanitary Pads, as a brand, is committed to addressing the challenges women face during their periods with innovative feminine hygiene solutions. Our continuous research and development efforts are centered on creating products that effectively tackle real and prevalent period-related issues. The launch of Paree Super Nights is a significant achievement for our brand, aiming to cater to women across pan India. This premium offering is designed to meet the needs of women nationwide, providing comfort during their menstrual cycle.”
The brand ambassador Janhvi Kapoor took it to her social media (LINK) where she encourages everyone to “Sleep Tight with Paree Super Nights,” asserting that every night deserves to be nothing short of super.
To ensure accessibility, Paree Super Nights will be available at major online platforms and retail outlets across India. This strategic distribution plan aims to make the product easily accessible to women seeking a reliable and high-quality night pad.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
