A perfect fit New Balance laces up Janhvi Kapoor as India ambassador

MUMBAI: New Balance has found its stride in India. The global sportswear brand New Balance has officially welcomed Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in its expansion across one of the world’s fastest-growing style and sportswear markets.

Known for balancing mainstream appeal with a distinctly personal sense of style, Kapoor’s journey in cinema and fashion mirrors the brand’s long-standing emphasis on individuality and self-belief. Her growing influence among young consumers, combined with her advocacy for authenticity and confidence, positions her as a natural fit for New Balance’s philosophy of empowering people to own their path, on and off the field.

Speaking about the association, Kapoor said she has long admired the brand’s commitment to innovation and celebrating individuality, adding that fashion and fitness, for her, are rooted in staying true to oneself. She noted that New Balance allows her to express that confidence authentically, making the partnership feel instinctive rather than ornamental.

From the brand’s perspective, the collaboration is designed as a shared creative journey rather than a conventional endorsement. Radeshwer Davar, country manager, India at New Balance, said Kapoor brings not just reach but genuine inspiration, aligning with the brand’s ethos of evolution, passion and personal expression. He added that the partnership opens new possibilities at the intersection of sport, culture and style for Indian audiences.

India continues to be a key growth market for New Balance across the Middle East, Africa and India (MEAI) region. Stuart Henwood, senior director for MEAI at New Balance, highlighted Kapoor’s individuality and entrepreneurial spirit as qualities that resonate strongly with the brand’s vision for the country, positioning her as a catalyst for deeper consumer connection.

Together, New Balance and Janhvi Kapoor are set to shape a more confident, inclusive and creative conversation around sport and fashion, one that reflects the energy and ambition of modern India rather than simply following global templates.