Ad Campaigns
Paras Health launches “Ghar Ghar Paras” campaign
Mumbai: Putting public health at the forefront, Paras Health, a healthcare provider, has launched ‘Ghar-Ghar Paras’ campaign to ensure enhanced public awareness about emergency care services and trauma care while simultaneously promoting road safety awareness within the community. The campaign as the name suggests underscores Paras Health’s commitment to ensuring timely medical interventions during emergencies. To prioritise the emergency and trauma care services, Paras Health, across its hospitals, is providing free ambulance service within the cities of the respective hospitals. This step by Paras Health is crucial in removing potential barriers to receiving critical care. Furthermore, the campaign leverages Paras’ well-equipped Trauma Care Centres, ensuring citizens have immediate access to specialized care during critical situations.
Road traffic crashes rank as a major health burden in India, placing 13th among all health issues causing death and disability over the past decade (2009-2019). While this paints a concerning national picture, recent statistics highlight a worsening trend. In 2022 alone, official reports documented a staggering 461,312 road accidents. These accidents tragically claimed 168,491 lives and caused injuries to an additional 443,366 people. Compared to 2021, these numbers represent a significant increase: 11.9 per cnet for accidents, 9.4 per cent for deaths, and a worrying 15.3 per cent rise in injuries.
The ‘Ghar Ghar Paras’ campaign extends beyond immediate medical response. In Gurgaon, the initiative has seen a unique collaboration with the Gurugram Traffic Police. Engaging street plays (Nukkad Natak), talk shows in schools, and road shows demonstrating the importance of medical care during emergencies, will be staged to raise awareness about road safety practices. This collaborative effort seeks to educate citizens on accident prevention measures and responsible driving behaviour. Similar collaborations with local authorities are planned for other locations of Paras Hospitals including Udaipur, Panchkula, Srinagar, Ranchi, Patna, and Darbhanga. Further enriching the campaign’s reach, Paras Healthcare will be distributing first-aid kits in underprivileged communities, including slum areas and orphanages, across its hospital network.
Paras Health managing director Dr Dharminder Kumar Nagar emphasized that the campaign’s focus is on public empowerment, and stated further, “At Paras Health, we believe that timely medical intervention is crucial during emergencies. The ‘Ghar Ghar Paras’ campaign is our endeavour to ensure that citizens have access to quality medical care, whenever and wherever needed. By creating awareness about road safety and equipping communities with basic first-aid knowledge, we aim to empower people to respond effectively in critical situations.”
Paras Health group chief operating officer Dr Santy Sajan highlights “through this initiative, we strive to bridge the gap between emergency situations and timely medical response. We are confident that our collaborative efforts with the Gurugram Police and community outreach programs will have a significant impact on promoting public health and safety.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
