MAM
Pantaloon organises unique Vendor Initiative in Delhi; signs multiple strategic tie ups
— Initiative enables SME’s and smaller consumer goods manufacturers to access national markets
— Multiple product categories represented
— Strategic tie ups with Fun Foods, Chaudhary Group and SR Foils
New Delhi, 22nd July 2006: Pantaloon Retail (India) Limited , a leading retail chain in India ( and a part of the Future Group) has organized a unique business initiative, at Pragati Maidan, Hall No7 ABC, New Delhi from 21st July – 23rd July.
This is a three-day event, where hundreds of small and medium sized enterprises are showcasing and displaying their product lines. The objective of the event is to review, assess and find manufacturers who can meet the Pantaloon standard of quality, category and product parameters with a view to giving those that meet them a national distribution footprint across various formats like Big Bazaar, Food Bazaar, Pantaloons, e-Zone, Furniture Bazaar, Central, Depot etc…
The categories being showcased at the event include fabrics, apparel, fashion, home furnishings, books, gift and stationery, music & multimedia, furniture, white goods, food, beverages, agro commodities etc..
Pantaloons Retail (India) Limited, as an organization has always sought to innovate in everything that it does. This has led to different initiatives, most of which are designed to project and promote the intrinsic strengths of India in the field of retail.
The event in Delhi is an initiative in keeping with this spirit, as indeed re-emphasising a core value of the group…Indian-ness! This initiative , will, among other things, mean a definite increase in the turnovers of the vendors selected, and consequently, an increase in the employment generating capabilities of the SME’s as well.
Speaking on the scope of this new initiative, Mr Damodar Mall, President, Food Business, Pantaloon Retail, stated, ‘Today, it is very difficult for smaller players to get into the national level markets. But given the entrepreneurial spirit of India, we at Pantaloon believe there is a huge business opportunity to be tapped here. With this initiative we have taken the much-needed first step to explore this potential.’
Significant new strategic tie ups
Pantaloon Retail also announced some significant strategic tie ups on the occasion of the vendor meet. These include tie ups with Fun Foods, Chaudhary Group and SR Foils. Details of these initiatives are given in a separate note, being distributed with this release.
About Pantaloon Retail (India) Limited:
Pantaloon Retail (India) Limited is a leading retailer with a turnover of Rs. 1073 crores for the financial year ending June 2005 . It is expected to cross the Rs 2000 crore in revenues for the financial year ending June 30, 2006.Headquartered in Mumbai, the company operates primarily through the Lifestyle and Value formats through multiple delivery mechanisms and lines of business including Fashion, Food, General Merchandise, Home, Leisure & Entertainment, Financial Services, Communications and Wellness. The company has stores in 30 cities across the country, constituting 3.5 million square feet of retail space. The company caters to the Lifestyle segment through its 21 Pantaloons Stores and 3 Central Malls. In Value Retailing it is present through 30 Big Bazaar hypermarkets, 47 Food Bazaars and 5 Fashion Stations.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
