Ad Campaigns
Panasonic’s initiative #DiwaliWaliSafai turns five
Mumbai: To mark International E-waste Day, Panasonic Life Solutions India has announced the fifth edition of its flagship #DiwaliWaliSafai campaign. According to a United Nations Trade and Development (Unctad) report published in 2024, India saw the highest 163 per cent growth globally in generating electronic waste from screens, computers, and small IT and telecommunication equipment (SCSIT) between 2010 and 2022. The campaign is Panasonic’s take on addressing the rising problem of e-waste management and sensitizing consumers around the need for responsible collection, disposal, and recycling.
As part of the #DiwaliWaliSafai campaign, starting 14th October, Panasonic is hosting an exciting contest on its social media platforms. The contest encourages consumers to take part in responsible e-waste disposal. Participants can visit the Panasonic’s authorised D2C website, where they can submit their details for free-of-cost home pick-ups of e-waste collection of large appliances or get assistance in identifying the brand’s closest e-waste collection centre. To express our gratitude, consumers who actively contribute to e-waste recycling will have the chance to win exciting Panasonic products.
Commenting on the campaign, Panasonic Life Solutions India, Panasonic Marketing India managing director, Fumiyasu Fujimori said, “E-waste, comprising of discarded electronic devices such as smartphones, computer parts, wires, circuit boards, calculators, gaming consoles, motherboards etc. is turning into a growing concern worldwide. The Global E-waste Monitor 2024 reports that 62 billion kg of e-waste was generated globally in 2022. At Panasonic, we are deeply committed to contributing to a sustainable future through our business operations. From leveraging eco-friendly technologies and promoting renewable energy sources to organizing environmentally focused initiatives like tree plantation drives and responsible e-waste awareness campaigns, every action we take is aligned with our goal of sustainability and societal development. We strive to make a positive impact on the environment while encouraging our consumers to do the same.”
Panasonic Life Solutions India head corporate communications and CSR, Pooja Garg Khan highlighted, “Initiated in 2020, with #DiwaliWaliSafai, Panasonic is calling upon everyone to proactively become agents of change and responsibly manage e-waste. At Panasonic, we are committed to building a sustainable future, aligning with Panasonic Green Impact’s principles, we have collected 55,272 metric tons of e-waste since the year 2020. Our campaign has been winning hearts for years now, and this year too, we have renewed it to build on the momentum and urge more consumers to join hands for a more sustainable future.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
