Brands
Panasonic’s authorized Direct-to-Consumer platform witnesses 160 per cent surge in visitors since launch
Mumbai: Panasonic Life Solutions India achieved a milestone as its authorised Direct-to-Consumer (D2C) platform becomes one of the fastest-growing in consumer electronics and appliances sector in India. Since its launch in September 2022, the platform has experienced remarkable growth, with online visitors surging by 160 per cent, surpassing 4 million visitors in the past year alone. With the current season’s high demand, the platform has recorded four-fold growth over last year, quarter on quarter.
“The rapid expansion of our authorized D2C platform demonstrates customers trust in the brand, Panasonic’s strong commitment to embracing digital transformation, while significantly enhancing and personalizing customer experiences,” said Panasonic Life Solutions India business chief & director – E-Commerce, D2C (e-store) Business, Brand & Marketing Communication, Sushil Grover. “The platform is intuitive, easy to navigate, and represents the brand identity that meets our customers’ aspirational world. We have been continuously expanding our product offerings on the platform with the aim of providing the widest choice to our customers backed with proven reliability of Japanese technology. We recently launched Lumix cameras, and the response was tremendous. We sold cameras for over 2.5 lacs average price, which confirms our notion that consumers are moving toward premiumization. We are now focused to enhance product availability and service coverage across more cities backed with an efficient supply chain support.”
Currently, the platform is selling LED, Audio, Large & Small Appliances, Cameras, Lenses, Accessories and Lifestyle products attracting 13% repeat customers, with the highest user and conversion rates coming from the 25-34 age bracket followed by the Gen Z audience. Panasonic continues to broaden its lineup of high-end products, offering distinctive benefits in important categories such as bottom-mounted refrigerators, front-load washing machines and air conditioners. This year, they also launched India’s first Matter-enabled air conditioners that are powered by Miraie, marking a significant advancement in the realm of smart home technology.
Moreover, Panasonic’s authorized D2C online e-store provides a range of consumer financing options and product exchange programs aimed at broadening accessibility to high-value purchases. Furthermore, customers benefit from a convenient ‘service-on-a-click’ feature for registering service requests such as installation, repairs, or purchasing extended warranties for both new and existing products. The recent introduction of the ‘Call-Me-Back’ initiative has also been met with enthusiastic reception, providing customers with an improved personalized experience to address their inquiries regarding purchases or services.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
