Ad Campaigns
Panasonic Life Solutions India launches a new festive campaign
Mumbai: Panasonic Life Solutions India (PLSIND) one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched the new campaign Adorn your life with Right Light with the idea of bringing to life the festive moments that play a huge role in Indian households. While showcasing the importance of lighting, the campaign subtly communicates the wide range of lighting products the brand has to offer.
The film demonstrates how the influence and presence of “The Right Light” can light up our surroundings and bring in the festive spirit even in the most ordinary of settings. This leads us back to the message of the campaign’s slogan – ‘Kyunki Tyoharon Me Lights Sirf Jalni Nahin, Jagmagani Chahiye’.
Adding his thoughts Panasonic Life Solutions India senior vice president- of sales & marketing Sunil Narula said, “India is a country of festivals and lights, marking an important time for Panasonic as a lighting brand. The motive was to bring out the essence of the range that Panasonic has to offer. The lighting category plays a huge role, especially for Panasonic as a brand, this segment is a growing category and marks an innovative space for us to build our growth, especially during the festive season. Our aim is to make consumers aware of our offerings.”
Panasonic Life Solutions India head – of business Group and Sr vice president of lighting business Raja Mukherjee said, “Lighting is an integral part of any festival in India. It adds an additional dimension and enriches the ambience of your home, temples, roads, malls, parks etc. The entire country “decks up” with lighting. With state-of-the-art energy-efficient sources, our lighting helps to save over 50 per cent of energy compared to the conventional sources and with controls, saves another 15 to 20 % of further energy. These lights are available with various CCTs from red, green, blue, pink, amber, warm, warm white, cool daylight etc. to name a few. They set the festive mood in the true sense and impact the emotional state of an individual. With RoHS-compliant Panasonic lighting, light up your festive mood.”
The film will be aired on various Digital platforms such as YouTube, and Facebook, from 26 September 2023.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
