Ad Campaigns
Panasonic India launches #JunkTheJunk campaign
MUMBAI: Panasonic India Pvt. Ltd, the consumer durables giant, in the New Year encourages the conscious millennials to #JunkTheJunk by getting rid of the unhealthy included in their diet and in the refrigerator.
Bringing alive the proposition of 'experience fresh' with Panasonic’s line of refrigerators, the brand went live with a digital film, leveraging its social media handles to urge consumers for making a healthy start in the New Year by replacing all the unhealthy food items with greens and healthy food in their refrigerators.
Panasonic India head – brand & marketing communications Shirish Agarwal said, “Switching to healthier lifestyle habits tops the list of the New Year resolutions every year. Be it exercising regularly or eating, health has become a priority. Through this campaign Panasonic wants to ask consumers to look into a part of their homes like refrigerators, which mostly reflects their health. The consumers should replace all unwanted things with healthy options to inculcate better eating habits.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
