MAM
Pallavi Mohan joins BLS International as corp comm head (global)
Mumbai: Pallavi Mohan a seasoned communications professional has joined BLS International, a globally renowned tech-enabled services provider as the corporate communications head (global), heralding a new era of strategic communication for the organisation. Pallavi will be now driving the overall communications for the company for India and international markets.
Pallavi Mohan on her LinkedIn shared “I am delighted to share that I have assumed the position of Corporate Communications Head (Global) at BLS International. This transition marks a pivotal moment as I venture into a new sector, brimming with distinctive opportunities and challenges to explore, alongside the expansive scope of the business. I am eagerly looking forward to this exciting journey ahead”
Pallavi Mohan is a seasoned professional with over 20 years of international experience in marketing and communications (MARCOM). Holding an MBA in Marketing & IT from India and an MS in Digital Marketing from New York, USA, Pallavi’s academic prowess is matched only by her extensive practical knowledge. Her illustrious career includes teaching engagements at the prestigious Indian Institute of Mass Communication (IIMC).
With a comprehensive background encompassing social digital marketing, international events, business operations, corporate communication, public relations, and corporate social responsibility, Pallavi brings a wealth of experience in digital marketing, PR, and corporate communications. Pallavi’s journey through esteemed organizations such as Samsung Electronics, DLF Limited, Café Coffee Day, and Target (New York, USA), among others, has been marked by numerous accolades and milestones. Having worked across five countries, her global exposure enriches her understanding of diverse market dynamics.
With over 17 years of experience, BLS International has established itself as a reliable partner for governments and citizens worldwide. They have been offering a wide range of services to facilitate seamless and secure travel, visa, passport, and consular services for millions of people every year. They are operational in over 60 countries with 200 plus offices worldwide.
BLS is working towards strengthening its offerings and expanding its presence in new markets through new acquisitions. With the increase in travel and the adoption of digital solutions, there has been a surge in demand for travel-related technology services. As more people are traveling internationally, the need for visa services has increased. The company now has an extensive network of more than 27,000 centres globally with a robust strength of over 20,000 employees and associates that provides consular, biometric, and citizen services. BLS has processed over 62 million applications to date globally.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
