MAM
Paisabazaar.com’s new brand film ‘The Wedding Speech’ goes viral, reaches over 5 million views in 3 days
MUMBAI: Paisabazaar.com, India’s largest online marketplace for financial products, has launched its new brand film – ‘The Wedding Speech’ on the occasion of its 5th anniversary. Within 3 days of its launch on digital platforms, the film has garnered over 5 million views on YouTube and other channels and has been shared over 20,000 times on Facebook alone.
Paisabazaar.com was co-founded in February 2014 and has been the clear market leader for lending products for the last two years, as per industry estimates. Its brand initiatives so far have focussed on product offerings on the platform, and this is the first time it has launched a brand film.
The brand film, through a story of two brothers, focusses on how the right advice can change lives. Paisabazaar.com says it wanted the consumers to connect its brand with trust and good financial advice. The inspiration for the film came from millions of conversations Paisabazaar.com has had with consumers from all walks of life in the last 5 years. It says often consumers, after getting a loan through its platform, would come back, to thank them for helping in a difficult situation.
“As a market leader, we invest deeply on building the brand. However, most of our earlier brand initiatives work in a functional space where the intent was to increase consumer awareness. With this film, we wanted to go deep to try and connect with consumers and increase the brand affinity. The initial feedback has been overwhelming and is encouraging, for us to do more such work in the future,” said Naveen Kukreja, CEO & Co-founder, Paisabazaar.com.
With this film, Paisabazaar.com also introduces its new brand philosophy, ‘Paison Se Badhkar’, in line with its leadership position as one of India’s most trusted financial consumer brands.
“Though Paisabazaar.com is the market leader for lending products, it does not just stand for money and loans. Our new brand positioning focusses Paisabazaar.com as India’s financial companion that is always there for your financial needs and would always provide the right financial advice. Paisabazaar.com is Paison Se Badhkar.” said Sai Narayan, Associate Director & Head of Marketing, Paisabazaar.com and Policybazaar.com.
The film has already started earning rave reviews from consumers and the industry alike.
“In this clutter of creating content and advertisement pieces, this piece is a rare diamond. Brilliant script, stunning execution and such lovely subtle brand mention…..Made my day,” said a viewer who shared the film on his social page.
“This was a thoroughly engaging branded film by Paisabazaar. It got me curious in the beginning when they added that small twist of the groom’s brother being mute. And his insistence that the groom be his voice for his speech – very clever narrative device! That alone made me sit through it fully,” wrote Karthik S in a review of the film.
Through the brand film, Paisabazaar.com is also aiming to reach out to MSMEs, one of its key customer segments. It says this year, the MSME sector will be one of its key focus areas, with more and more self-employed shifting to digital channels to access credit for its business needs. It already has 25 partners on board, who are equally focused at providing easy lending solutions. Paisabazaar.com says it aims to become the largest online platform for business loans as well.
“The Paisabazaar brand has grown significantly over the last 5 years. Despite being very young, we are one of the most trusted and well-recognized financial services brands in the country. The testimony to the fact is the enormous reach we have been able to build. Today, we get over 2 million product enquires from over 1150 cities and towns in India every month,” said Naveen Kukreja.
The brand initiatives have led to a 5X growth in traffic on the Paisabazaar platform in the last one year.
Paisabazaar.com says one of its key intentions with the brand film is also to spread the message on self-reliance and standing on one’s feet, and it is always behind its customers to support just endeavors.
“We want to give our customers the best advice and the best products, which go hand in hand. Like, we run India’s largest credit awareness and credit advisory initiatives where through expert advice, we help customers get access to the best lending products,” said Naveen Kukreja.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
