MAM
Paisabazaar.com supports MSMEs with new brand film
MUMBAI: Paisabazaar.com has announced the launch of its new brand film, ‘We will come out stronger’. The film is dedicated to India’s MSME sector, which has been severely impacted by Covid2019 induced lockdown.
The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times.
Paisbazaar.com, which works with 25+ lending partners to offer loans to the self-employed, says it will continue to innovate and participate in conversations with the regulator and other stakeholders to introduce stronger and easier lending solutions for the business community, especially in light of the current crisis. The fintech is already working on building end-to-end digital capabilities that would ease lending for MSMEs as well as salaried customers.
Paisabazaar.com CEO and co-founder Naveen Kukreja said, “The MSME segment contributes around 30 per cent of India's GDP and is an integral part of the country's ecosystem. We have been working with our Bank and NBFC partners to make access to credit simpler and more convenient for India’s businesses. We have had millions of conversations with self-employed customers from all over the country in the last few years and are aware of their resilience. Through the film, we want to send out the message that together all of us would come out of these tough times stronger.”
The film is in line with Paisabazaar.com’s brand philosophy ‘Paison Se Badhkar’ and has already garnered over 2.7 million views in less than a week.
Paisabazaar.com CMO Sai Narayan said, “As one of India’s most trusted and popular consumer brands in financial services, our message to customers is that Paisabazaar.com will always be there for you – with the right product and the right advice. Our relationship with customers is beyond loans and money, it’s about life-long trust. In these challenging times, we wanted to show solidarity with our self-employed customers, through this film.”
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MAM
Sujata launches ‘Sujata For Life’ bridal campaign
Film ties mixer grinders to wedding gifting, familiarity and transition.
MUMBAI: In a new home full of unknowns, sometimes it’s the hum of a mixer that feels like home. Sujata Appliances has rolled out a new campaign titled ‘Sujata For Life’, placing its mixer grinder range at the heart of one of life’s most emotional transitions marriage. The film centres on a bride stepping into her new home, navigating unfamiliar faces, routines and spaces. Amid the uncertainty, a familiar kitchen companion, the Sujata mixer grinder becomes an anchor, quietly reconnecting her to the comfort of her past. The narrative leans into a simple but evocative idea: even as life changes, some constants travel with you.
With this campaign, Sujata shifts gears from purely functional messaging to emotional storytelling. Long associated with durability and performance, the brand is now positioning itself as a silent participant in everyday milestones from recreating family recipes to easing the rhythms of a new household.
The digital-led campaign taps into cultural insight as well. Mixer grinders have long been a staple in Indian wedding gifting, making them not just appliances but symbols of continuity. By weaving itself into this ritual, Sujata reinforces its legacy while aligning with a more contemporary, emotion-driven brand narrative.
Fagun Mittal from Sujata Appliances’ marketing team noted that the brand has been a constant in Indian homes for decades, and the campaign reflects how that familiarity extends into life’s biggest transitions. Weddings, he suggested, are not just about new beginnings, but also about carrying forward what is trusted.
At its core, the campaign reflects a broader shift in how everyday products are being viewed not just as tools, but as companions embedded in memory, habit and identity.
In the end, it’s less about what’s in the kitchen, and more about what it brings with it: a sense of belonging, one familiar sound at a time.
