MAM
Painting the Big Picture as Birla Opus Prime redefines institutional ambition
MUMBAI: When walls start talking, ambition listens. Birla Opus Prime, the institutional arm of Birla Opus Paints housed under Grasim Industries, has rolled out a new brand campaign that swaps datasheets for storytelling and places perception at the heart of institutional growth.
Breaking from category convention, the film argues that functional excellence is only the entry ticket. Guided by the philosophy ‘Perfection Always’, it positions institutional spaces as living proof of vision, credibility and long-term intent where finishes shape first impressions and impressions fuel progress.
The narrative tracks two driven badminton players who open an academy with world-class coaching but face empty courts. The problem isn’t the training, it’s the tired façade. An architect friend reframes the issue as one of perception. A makeover with Birla Opus Prime follows, transforming the academy into a crisp, professional address. Enrolments rise, confidence returns, and the institution’s promise finally matches its presence.
The campaign lands a simple point with commercial heft in the institutional ecosystem, finishes define perception, and perception drives growth. By elevating the conversation from specifications to philosophy, Birla Opus Prime aims to speak to builders, architects, contractors and project owners who see perfection as a pursuit, not a finish line.
As Birla Opus Paints head of marketing Inderpreet Singh puts it, the intent is to show how visible quality builds trust and becomes a catalyst for credibility and ambition, one wall at a time.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
