MAM
Painting the Big Picture as Birla Opus Prime redefines institutional ambition
MUMBAI: When walls start talking, ambition listens. Birla Opus Prime, the institutional arm of Birla Opus Paints housed under Grasim Industries, has rolled out a new brand campaign that swaps datasheets for storytelling and places perception at the heart of institutional growth.
Breaking from category convention, the film argues that functional excellence is only the entry ticket. Guided by the philosophy ‘Perfection Always’, it positions institutional spaces as living proof of vision, credibility and long-term intent where finishes shape first impressions and impressions fuel progress.
The narrative tracks two driven badminton players who open an academy with world-class coaching but face empty courts. The problem isn’t the training, it’s the tired façade. An architect friend reframes the issue as one of perception. A makeover with Birla Opus Prime follows, transforming the academy into a crisp, professional address. Enrolments rise, confidence returns, and the institution’s promise finally matches its presence.
The campaign lands a simple point with commercial heft in the institutional ecosystem, finishes define perception, and perception drives growth. By elevating the conversation from specifications to philosophy, Birla Opus Prime aims to speak to builders, architects, contractors and project owners who see perfection as a pursuit, not a finish line.
As Birla Opus Paints head of marketing Inderpreet Singh puts it, the intent is to show how visible quality builds trust and becomes a catalyst for credibility and ambition, one wall at a time.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
