Brands
Colour me connected as Birla Opus Paints brings screens down, spirits up
MUMBAI: If scrolling has replaced speaking at the family table, Birla Opus Paints thinks a little colour might just change the mood. Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has unveiled its latest brand film, a warm, quietly observant take on how colour can rekindle connection inside modern homes.
Rooted in the brand’s philosophy of Duniya Ko Rang Do, the film continues the journey of the now-familiar Opus Boy, using gentle storytelling rather than spectacle. It opens on a scene that feels instantly recognisable: a family gathered around the dining table, physically together but emotionally miles apart, each member lost in their own screen. Conversation has given way to scrolling, and the room feels muted despite being full.
Enter the Opus Boy, who introduces colour into the space not as decoration, but as disruption. As hues spread across the table and surroundings, the mood subtly shifts. Phones are set aside, glances are exchanged, and the room slowly regains its warmth. What was static becomes animated; what felt distant feels connected again.
The narrative underlines Birla Opus Paints’ core belief that colour does more than refresh walls. It shapes emotion, behaviour and interaction, quietly influencing how people live within their homes. In this telling, colour becomes a catalyst for togetherness, a reminder that homes are not just lived in, but lived with.
Birla Opus Paints Head of Marketing Inderpreet Singh said the film reflects a reality many families face today. “We are more digitally connected than ever, yet increasingly distant within our own homes. The film shows how colour can help bring back that sense of togetherness, transforming not just spaces, but relationships too,” he noted.
The creative execution, developed by Leo India, stays true to the brand’s distinctive animation style introduced in 2024. Leo India chief creative officer Sachin Kamble said the campaign explores how colour can cut through everyday distractions and celebrate shared moments that often slip by unnoticed.
In an age of constant notifications and divided attention, Birla Opus Paints’ latest outing makes a simple proposition: sometimes, all it takes to bring people closer is a fresh perspective and a little colour.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
