Ad Campaigns
Oyo launches new campaign capturing pulse of today’s travellers
Mumbai: Hotel booking platform Oyo has launched a multi-film brand campaign that will be visible across television, social media, OTT platforms, etc through January and February. The brand film features Bollywood actors such as Gul Panag, Kalki Koechlin, Chitrangada Singh and Kunal Kapoor, who bring to life the many day-to-day stories of travellers.
“Over the pandemic years, travelers not just in India but across the world have adapted and evolved their travel habits and preferences. Travellers now place higher trust and confidence in brands that provide flexibility and personalization. With this insight at the heart of its brand campaign, Oyo aims to spread awareness about the key features on the Oyo app,” said the brand in a statement.
The first film highlights the benefits of the ‘Nearby’ feature. Oyo’s deep presence across India, and in 35 countries around the world, allows users to book accommodation on the go with an easy tap on the ‘Nearby’ icon. The second film is based on the ever-increasing need for flexibility when one travels. The film, therefore, highlights Oyo’s easy cancellation and refund feature, allowing users to modify bookings before their stay. The third film promotes the ‘Search the View’ feature, which lets users discover stays according to any search keywords including the view, be it by the beach, the hills, near the market, close to the airport, or even a golf course view.
The concept of the brand campaign and script of the films have been developed and written by Oyo’s global in-house brand team and it is directed by Vishvesh Krishnamoorthy from Corcoise Films.
“Oyo truly believes that progress is for everyone. No matter who you are, where you’re from or where you’re headed, we’re all looking to evolve in our lives. That’s the spirit Oyo embodies and supports,” commented Oyo head of global brand Mayur Hola. “At the core of it all is a simple to use app that is backed by some serious tech. An app that enables you to find an Oyo right next door, wherever you may be. That helps you keep your plans and life flexible, as we all must today.”
Commenting on her role in the films, Gul Panag said, “I love traveling and the spontaneity that comes along with it. I was super stoked to learn that travellers have an option to discover stays wherever and whenever they wanted to, on their terms. When OYO came to me with the concept of the ‘Nearby’ feature and the script, it was an easy YES. Because it’s so relatable.”
Oyo launched the brand campaign during the India vs South Africa ODI matches on TV. The brand campaign will be seen in multiple channels across GEC, news, infotainment and the kids genre, said the statement. “The company will also release the first film across its owned digital and social media channels including Facebook, Instagram, YouTube, LinkedIn. It will also feature the campaign on the Oyo app, co-Oyo app (for patrons) and across all its in-house digital communication mediums with customers, patrons and OYOpreneurs,” it further said.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
