Brands
OYO and Unilever partner to lead the way on hotel cleanliness
New Delhi: OYO Hotels & Homes, one of the world’s leading hotel chains has partnered with Unilever, the global consumer goods company, to enhance OYO’s ‘Sanitised Stays’ initiative with the help of Unilever’s leading home and personal hygiene brands which will be used in the cleaning and disinfecting of OYO properties.
With higher hygiene standards, minimal-touch services, and enhanced credibility topping the list of customer requirements, Unilever’s R&D team will work with OYO to co-create Standard Operating Procedures for cleaning to maximise the positive effects of Unilever products. OYO properties where these operating procedures are used will display a tag on booking pages to show Unilever products have been used in cleaning services. This global partnership will begin in India and then go live across Indonesia, Vietnam, the US, LATAM and Europe.
Through this partnership, select OYO properties will have Unilever hygiene kits for guests and cleaning supplies for staff, including products from brands such as Lifebuoy, Domex, Sunlight and Cif. To provide a cleaner and more hygienic experience to guests right from check-in to check-out, OYO has upgraded its cleanliness and hygiene protocols to suit the ‘new normal’ with ‘OYO Sanitised Stays’.
OYO founder & group CEO Ritesh Agarwal added, “As the world begins to travel again, we must all collectively ensure that health and safety remain the absolute priority. The scientific expertise of Unilever and assurance of their brands Lifebuoy, Domex, Sunlight and Cif are second to none and we are confident that our guests will have a quality and stress-free experience with ‘OYO Sanitised Stays’ with Unilever’s leading home and personal hygiene products. We’re pleased that by partnering with Unilever and providing their trusted products, we are able to help customers, as well as our staff, stay as safe as possible. With our committed asset owners, we are ready to host consumers across the world and we promise to give our customers the confidence to enjoy the OYO experience as we help drive higher standards in hygiene”
Hindustan Unilever chairman and MD Sanjiv Mehta said, “With Hindustan Unilever’s long history in India, we are determined to do our part to protect lives and livelihoods and are glad to have found a strong partner in OYO who shares this vision. Through this partnership, Unilever is pleased to be able to help, through our known and trusted home and personal hygiene brands and education on correct use. We remain committed to improving the health and wellbeing of millions across the globe, and keeping our communities safe during these times.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
