MAM
Over 28,000 children to give the message of safe driving on Father’s Day
NEW DELHI: Hyundai Motor India Ltd. (HMIL) has engineered a unique school connect programme ‘My Daddy, My Superstar’ as a celebration to honour fathers.
The initiative has been conceptualised to promote “Drive Safe” and to gratify fathers on 16 June, Father’s Day. A total of 28, 000 students from first to fifth standard of B+, A & A+ schools in Delhi, Lucknow, Chandigarh, Bangalore and Chennai participated in the campaign.
The students from first to third standard were asked to sketch a portrait of their fathers and students from fourth and fifth standard were to write an essay to express their love and affection towards their father. The concept behind the “My Daddy My Superstar” campaign is to promote the “Drive Safe” and to portray a strong emotional bond of a child and the father.
Eight lucky winners will be selected and gratified from each participating schools comprising
four each from first to third standard and fourth and fifth Standard. A total of 480 students will be shortlisted and their fathers will be honoured with the child’s sketches and essays framed with the message of Drive Safe.
The announcement of winners will take place on 16 June – Father’s Day. All participants will be given a ‘certificate of appreciation’ for their participation.
Announcing the launch of this campaign, HMIL marketing senior GM and group head Nalin Kapoor, explained, “My Daddy My Superstar” is a unique campaign that will celebrate the emotional bond between a child and his father on this Father’s day. As a responsible corporate we emphasis on the importance of safe driving, and through this campaign we will communicate the message of Drive Safe to all the fathers expressed by the participating children. This activity will help us to engage and establish a strong connect of the father-child relation.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
