MAM
Outreach wins advertising rights of Jorhat Municipal
MUMBAI: North East India‘s OOH services provider Outreach Advertising has bagged a 15-year contract from the Jorhat Municipal Board.
The OOH media will include unipoles, gantries, traffic signals and the only FOB (foot over bridge) in the busy upper Assam town which is only next to Guwahati in the state.
Outreach Advertising MD Sunit Jain said, “It is a defining moment for all of us. This is a very significant development and very much a part of our strategy to significantly increase our footprint in the robustly growing North Eastern market. This will be the first occasion that the region will experience unipoles.”
Outreach offers several services in context to full circle OOH service like billboards, hoardings, bus shelters, modern traffic signal system, public conveniences, street lamps.
Outreach has presence across malls, multiplexes and coffee shops across Guwahati, it offers ambient advertising solutions using conventional and innovative media vehicles. In 2011, Outreach introduced Pedal-Ads which are tri-cycles driven by promoters to take the display with the clients‘ audiences.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
