Ad Campaigns
Industry bodies asked to take forward campaign on IPRs
NEW DELHI: Department of Industrial Policy & Promotion Secretary Ramesh Abhishek today stressed the importance of innovation in a knowledge driven economy and the need to promote Intellectual Property Rights..
He asked Industry Associations to take forward the campaign for IPR Awareness in keeping with the first objective of the National IPR Policy: IPR Awareness, Outreach and Promotion.
The Secretary was speaking while flagging off the awareness campaign to build on the initial momentum created by the pilot roadshows conducted by Cell for IPR Promotion and Management (CIPAM) which received heartening response from all stakeholders.
CIPAM, a professional body under DIPP, has already conducted a pilot round of awareness roadshows across 18 states of the country over June-July 2016 in partnership with industry associations.
Joint Secretary Rajiv Aggarwal highlighted his vision for the IPR awareness campaign.
CIPAM gave a presentation on the National IPR Policy and the future Roadmap for the implementation of the IPR Policy.
The industry associations have extended their full support to the campaign and gave various ideas on how to take the awareness campaign forward for all IPRs. Discussions were held on the mode of dissemination of information and promotional content at various levels – schools, college and industry.
A nation-wide awareness campaign on IPR will be launched by the Department which will be taken forward by CIPAM in collaboration with Office of the Controller General of Patents, Designs and Trademarks (CGPDTM) and Industry Associations.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
