Brands
“Our messaging is simple: to dream better and wake up feeling refreshed”: Peps Industries’ K Madhavan
Mumbai: In a world where skincare takes the spotlight, the importance of bedding in maintaining healthy and radiant skin often goes unnoticed. The choices made in selecting bedding essentials have a direct impact on skin health and appearance. From promoting clear and vibrant skin to preventing skin conditions triggered by allergens and bacteria, the right bedding can be a proactive step toward achieving skin-centric wellness.
Indiantelevision.com spoke to Peps Industries Pvt Ltd managing director K Madhavan on the company’s launch, the technologies they incorporate in their bedding products, and much more…
Madhavan is one of the pioneers of the concept of branded mattresses in India. While most people would be working out their retirement plans at the age of 60, Madhavan decided to venture out and set up his own business, one that has had a turnover of Rs 400 crore between 2018-2019. He started his journey as a management trainee in the rubber industry and joined Kurl-On, Bangalore in the year 1977. During his tenure in the company, he became an integral part of the growth story of Kurl-On. By 2006, when the company had already reached its pinnacle in the mattress industry, he was serving as president of operations for Kurl-On.
Edited Excerpts:
On Peps Industries’ launch, its USP and its mission when it comes to bedding accessories and promoting healthy skin
Peps Industries was launched in 2007 and is well-known for being India’s largest Spring Mattress Company. In our core USP lies our commitment to providing a comprehensive range of the best quality spring mattresses and also bedding accessories which are anti-microbial, dust-mite resistant, chemical-free, and hypoallergenic in nature.
Our anti-microbial, dust-mite resistant, chemical-free and hypoallergenic range of products are designed to minimise allergens and provide a healthy sleep environment, promoting healthier skin and overall health. We also provide breathable bed sheets and comforters that enhance air circulation, preventing the buildup of moisture and the breeding of bacteria in the mattress. We’ve earned the ‘Consumer’s Best Buy’ award seven times for Peps Restonic and are proud members of the International Sleep Products Association (ISPA).
On examples of any innovative technologies or features that Peps Industries has incorporated into its bedding products
The spring mattress is the perfect underpinning that rids the body of damaging pressure to provide maximum leisure and comfort. Our spring mattresses are designed with the ‘marvelous middle’ technology, which caters to good health and effectively addressing back ache issues. An interesting architecture of the spring mattresses is that they have been made medium-firm at the center in order to suit distinct body types, and give customers a cozy, pain-free sleep experience. And in doing so, this innovative feature helps reduce back pain.
Furthermore, our mattress’ breathable design, ruffled super soft fabric, and rejuvenating foam layer provide a comfortable night’s sleep. Our advanced super edge plus technology can handle extra load capacity. What truly sets us apart is our commitment to advanced technology and delivering premium, long-lasting bedding products.
On adverse effects that sleeping in improper positions can have on mental and physical health and Peps Industries’ recommendations for addressing these issues
Poor sleep posture can lead to discomfort, pain, and interrupted sleep, which in turn can impact your physical and mental overall well-being. The potential issues associated with improper sleep positions are back and neck pain, sleep apnea, digestive problems, wrinkles and skin issues, and mental health. We recognise the importance of proper sleep posture and recommend choosing the right mattresses and bedding accessories such as neck pillows, satin bed sheets, bolsters, gripsters all designed for correcting one’s posture.
The Bonnell springs in this mattress are engineered to extend its lifespan beyond that of any other mattress type, making it an ideal choice for good sleep for a sustained period of time.
Additionally, Spring mattresses provide excellent support to the body irrespective of what one’s body type is. They are crafted specifically to provide proper back support through a wide range of firmness levels, memory foam and various springs that are manufactured based on research and technology. Hence, with our innovative strategies, we aim to continue advancing each step of the way for our consumers.
On the measures that Peps Industries takes to ensure the quality, safety, and skin health benefits of its bedding products for the natural skin repair process during sleep
Peps is committed to maintaining the highest standards of quality, safety, and skin health in its bedding products. Our range of bedding essentials, including pillowcases made from luxurious cotton and satin, not only adds a touch of style to your bed but also delivers remarkable benefits. These pillowcases help preserve the natural oils of your scalp and skin by preventing absorption. Our mattress protectors act as a protective shield, preventing spills from seeping into the mattress, safeguarding it against bacteria and dirt accumulation, which ultimately promotes skin well-being. Furthermore, our hypoallergenic pillows and breathable bedding repel allergens, dust, and dirt, leading to improved air quality and a reduction in allergic reactions.
Our rigorous quality control processes ensure compliance with global standards, supporting the natural repair process of your skin via premium sleep essentials.
On Peps Industries addressing sustainability and eco-friendliness in its bedding materials
Peps Industries takes the route of sustainability and eco-friendliness seriously in its bedding materials, and one prime example is our Peps Organica mattress. This mattress, the first of its kind, is crafted from chemical-free bio-cotton and eco-latex sourced from Belgium, ensuring an eco-friendly and safe sleeping environment. Organica incorporates allergen-resistant materials that naturally repel microorganisms, including pollen, dust mites, bed bugs, and dust, making it a sought-after choice for those prone to allergies.
This unique mattress guarantees a deep and restful sleep, addressing concerns related to allergies and promoting sustainability in sleep solutions. The manufacturing process of these mattresses is designed to enhance their longevity when compared to other types of mattresses. This means that people don’t need to replace them frequently, thereby reducing pollution. This sustainability aspect makes them an environmentally friendly choice for our consumers.
With ergonomic support that conforms to your body’s contours, the Organica Spring Mattress provides a comfortable sleeping experience using luxurious machine-tufted cotton. This material also helps maintain optimal skin health, as it retains its shape and durability throughout the year, allowing your skin to rest and rejuvenate night after night.
How does Peps Industries both gather insights into evolving consumer preferences and educate customers about the importance of skin-friendly bedding choices to inform and enhance its product development and outreach efforts?
Changes in consumer behavior have been undergoing continuous transformation influenced by numerous factors such as technological progress, literacy levels, economic circumstances, cultural shifts, and more. It is imperative for businesses to comprehend and respond to these shifts to remain pertinent within their respective industries. In the wellness sector, where daily discoveries and research emerge, consumers exhibit awareness and commitment to their holistic well-being, encompassing both mental and physical health.
We are deeply committed to understanding these evolving consumer preferences and educating customers about skin-friendly bedding choices. We prioritise authenticity, clear messaging, and storytelling to convey our mission. We’ve set up special showrooms called The Great Sleep Stores across India in 150+ locations, to provide a one-on-one experience for all our customers. We also highlight a “Product of the Month” initiative each month to let consumers know it’s in demand due to its great features and impact.
Our strict quality control in our products ensures clean and healthy bedding for your skin. Our measures ensure a clean and hygienic sleep environment, promoting skin health. We anticipate a shift in how problems and solutions are communicated, allowing us to address issues effectively. While innovation remains our driving force, emerging mattress industry trends help solidify our brand’s status and reshape key tasks and narratives to meet evolving consumer needs.
On success stories or customer testimonials related to improved skin health after using Peps Industries bedding products
Peps Industries has a track record of receiving positive testimonials and success stories from satisfied customers who have experienced improved skin health after using our bedding products. Customers who have been using the Peps Organica mattress for over six months, no longer wake up with aching shoulders and backs as they did with their previous mattress.
Similarly, another customer who suffered from backaches due to everyday travel found relief and improved well-being after switching to the Peps Spine Guard mattress.
These positive changes in their sleep quality have not only enhanced their overall comfort but have also contributed to improved skin health, leading to a sense of freshness and reduced concerns about bacteria breeding. These are just a few examples of how Peps bedding products have positively impacted our customers’ skin health and overall comfort.
On vision and mission for the next three years
Over the next three years, we at Peps Industries, continue to dedicate ourselves to redefining the way India sleeps by meeting the evolving demands of our customers. We envision a transformation where sleep transcends being a mere necessity and becomes an indulgence in rejuvenation, comfort, and overall well-being. Our unwavering commitment is to establish the highest standards in quality, innovation, and customer service, ensuring that each individual’s sleep experience is truly exceptional.
The distinctive construction of spring mattresses ensures proper spinal alignment and enhances blood circulation, providing our bodies with oxygenated blood during our resting hours. With over 150 locations spread across India, The Great Sleep Stores are committed to offering a personalised experience to each of our valued customers. Our goal is to further solidify our already extensive nationwide presence through this initiative.
To enhance our brand recall, we’ve consistently focused on creating a lasting impression in the minds of our valued customers through our premium product offerings. With our ‘dream makers’ messaging, we’ve crafted a unique strategy to emphasise the benefits of a good night’s sleep to help one dream better each night. Our messaging is simple: to dream better and wake up feeling refreshed.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
