Ad Campaigns
Otipy’s ‘Annapoorna’ campaign celebrates women’s contributions to agriculture
Mumbai: On International Women’s Day, Otipy, the pioneering agritech start-up is highlighting gender inequality within the industry. Through a powerful video campaign called ‘Annapoorna’ Otipy highlights the indispensable contributions of women to agriculture, particularly amidst the backdrop of increasing urban migration among men.
As urbanisation continues to draw men away from rural areas, women are stepping into vital roles within agriculture. They are cultivating crops, laboring on farms, and participating in related sectors such as animal husbandry, gardening, and post-harvest processing. These diverse contributions highlight the crucial role that women play in sustaining agricultural communities and economies.
Otipy’s ‘Annapoorna’ video campaign emphasizes that ending poverty necessitates the eradication of gender discrimination. It highlights how gender inequality deprives women of their rights and opportunities, perpetuating cycles of poverty. This cycle entraps women in a state of economic disadvantage, underscoring the urgency of dismantling gender-based biases and promoting equality.
Otipy founder & CEO Varun Khurana expressed the organization’s commitment to empowering women in agriculture. “At Otipy, we believe in the transformative power of empowering women in agriculture. The resilience, skills, and dedication that women bring to the sector are unparalleled. Through our campaign ‘Annapoorna’, we aim to reinforce the urgent need to dismantle gender-based discrimination, recognizing that true progress in ending poverty requires the full and equal participation of women in every facet of agricultural development.”
In line with its mission, Otipy announces plans to conduct monthly training sessions for women farmers. These sessions, facilitated by teams from various stratas of life at Otipy, will cover essential practical skills like internet navigation, creating safe finance management, using smartphones, watching out for underlying ailments, hygiene practices, etc. Additionally, Otipy is also trying to address societal taboos surrounding issues like menstrual hygiene and periods, ensuring that women can engage fully in agricultural activities without encountering discrimination or barriers.
Through these initiatives, Otipy reaffirms its dedication to fostering gender equality and empowering women in agriculture. By providing resources and support, Otipy is laying the groundwork for a more inclusive and sustainable future for women farmers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
